Pengembangan Program Interpretasi Pantai Legon Janten di Taman Nasional Karimunjawa Kabupaten Jepara Provinsi Jawa Tengah.

Abstract

Peningkatan aktivitas wisata di kawasan konservasi mulai memberikan dampak terhadap kelestarian sumber daya alam, diperlukan pengembangan konsep wisata edukasi melalui program interpretasi lingkungan. Tujuan penelitian untuk mengidentifikasi subjek interpretasi alam, menganalisis motivasi, persepsi, dan kebutuhan wisatawan terhadap program interpretasi, dan merancang program interpretasi yang tepat dan efektif di Pantai Legon Janten. Penelitian dilakukan pada bulan Maret-April 2026 dengan menggunakan analisis mixed method. Pengumpulan data dilakukan melalui observasi, wawancara pengelola, dan penyebaran kuesioner kepada 100 wisatawan kalangan dewasa. Data dianalisis menggunakan skala likert, dan Importance Performance Analisys (IPA). Hasil identifikasi subjek interpretasi terbagi menjadi empat kategori. Hasil analisis IPA menunjukkan adanya kesenjangan antara kondisi aktual dan harapan wisatawan yang menjadi prioritas perbaikan meliputi informasi nama lokal dan ilmiah flora, karakteristik satwa, penanda warna air laut, serta asal-usul aroma khas dan siklus pasang surut. Luaran penelitian perancangan program interpretasi dengan judul “Menyelami Kehidupan Pesisir”, dengan konsep interpretive walk yang memiliki alur terstruktur, narasi cerita, serta pembuatan media visual berjenis poster.

As rising tourism activity in conservation areas begins to impact the sustainability of natural resources, there is a need to develop an educational tourism concept through environmental interpretation programs. This study aims to identify subjects for nature interpretation, analyze tourists' motivations, perceptions, and needs regarding such programs, and design an appropriate, effective interpretation program for Legon Janten Beach. Conducted between March and April 2026, the study employed a mixed-methods approach. Data collection involved observation, interviews with management, and questionnaires distributed to 100 adult tourists. Data were analyzed using a Likert scale and Importance-Performance Analysis (IPA). The identification of interpretation subjects resulted in four categories. IPA results revealed gaps between actual conditions and tourist expectations; areas prioritized for improvement included information on local and scientific flora names, wildlife characteristics, seawater color indicators, the origins of distinctive scents, and tidal cycles. The study’s output is an interpretation program design titled "Immersing in Coastal Life" (Menyelami Kehidupan Pesisir), featuring an "interpretive walk" concept with a structured route, narrative storytelling, and the creation of visual media in the form of posters.