Evaluasi Studi Kelayakan Bisnis UMKM Octo Laundry di Kabupaten Bogor

Abstract

Pertumbuhan usaha laundry yang semakin pesat seiring dengan meningkatnya kebutuhan masyarakat terhadap layanan praktis menyebabkan persaingan usaha menjadi semakin ketat. Kondisi tersebut menuntut pelaku usaha untuk melakukan evaluasi terhadap aspek pemasaran, operasional, manajemen, hukum, dan keuangan guna mengetahui tingkat kelayakan serta keberlanjutan usaha. Penelitian ini bertujuan untuk menganalisis kelayakan usaha Octo Laundry di Kecamatan Cibinong berdasarkan aspek keuangan, pasar, operasional, manajemen, hukum, matriks manajemen risiko, serta kondisi internal dan eksternal usaha menggunakan analisis SWOT guna menyusun rekomendasi strategi pengembangan usaha. Penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif. Data penelitian melalui observasi, wawancara, dokumentasi, dan studi literatur. Hasil penelitian ini diharapkan mampu memberikan gambaran menyeluruh mengenai kondisi usaha Octo Laundry dari aspek pasar, operasional, manajemen, hukum, keuangan, dan risiko usaha. Selain itu, hasil penelitian dapat menjadi dasar evaluasi serta bahan pertimbangan bagi pemilik dalam menyusun strategi pengembangan usaha, meningkatkan daya saing, meminimalkan risiko, dan mendukung keberlanjutan usaha di masa mendatang.

The rapid growth of the laundry service business, along with the increasing public demand for practical services, has intensified business competition. This condition requires business owners to evaluate marketing, operational, managerial, legal, and financial aspects to determine the feasibility and sustainability of their businesses. This study aims to analyze the feasibility of Octo Laundry in Cibinong District based on financial, market, operational, management, legal, and risk management matrix aspects, as well as internal and external business conditions using SWOT analysis to formulate business development strategies. This research employed a descriptive method with a quantitative approach. Data were collected through observation, interviews, documentation, and literature studies. The results of this study are expected to provide a comprehensive overview of Octo Laundry's business condition in terms of market, operational, management, legal, financial, and business risk aspects. Furthermore, the findings may serve as an evaluation tool and consideration for business owners in formulating development strategies, improving competitiveness, minimizing risks, and supporting business sustainability in the future.