Produksi Video Profil Teaching Factory Kopi Berkelanjutan dan Traceability di Sekolah Vokasi IPB

Abstract

Teaching Factory (TEFA) Kopi Berkelanjutan dan Traceability di Sekolah Vokasi IPB merupakan sarana pembelajaran berbasis industri yang mengintegrasikan kegiatan budidaya, pengolahan, hingga pemasaran kopi dalam satu sistem pembelajaran. Melalui kegiatan tersebut, mahasiswa memperoleh pengalaman praktik yang selaras dengan kebutuhan dunia kerja. Namun, TEFA Kopi belum memiliki video profil resmi yang dapat menggambarkan identitas, fasilitas, proses produksi, serta penerapan konsep keberlanjutan dan traceability secara menyeluruh. Kondisi tersebut menyebabkan penyampaian informasi kepada masyarakat, calon mitra, dan pemangku kepentingan belum optimal. Oleh karena itu, diperlukan media audiovisual yang mampu menyajikan informasi secara menarik, informatif, dan profesional. Proyek ini bertujuan menghasilkan video profil Teaching Factory Kopi Berkelanjutan dan Traceability sebagai media informasi, promosi, dokumentasi, serta penguatan citra institusi. Proses pembuatan video menggunakan metode Multimedia Development Life Cycle (MDLC) yang terdiri atas enam tahapan, yaitu concept, design, material collecting, assembly, testing, dan distribution. Setiap tahapan dilaksanakan secara sistematis, dimulai dari penyusunan konsep, penulisan naskah, pembuatan storyboard, pengumpulan materi visual, proses pengambilan gambar, penyuntingan video, evaluasi hasil, hingga publikasi video akhir. Hasil proyek berupa video profil berdurasi 3 menit 58 detik yang menampilkan alur produksi kopi dari hulu hingga hilir, mulai dari pembibitan, budidaya, pascapanen, pengolahan, roasting, quality control, pengemasan, hingga pemasaran melalui VOKAFE. Video juga menampilkan keterlibatan mahasiswa dari berbagai program studi, kerja sama dengan PT Inti Gravfarm Indonesia sebagai mitra industri, serta penerapan konsep circular economy yang mendukung keberlanjutan. Penyajian materi dikemas menggunakan pendekatan cinematic storytelling sehingga informasi dapat disampaikan secara runtut, komunikatif, dan mudah dipahami oleh audiens. Selama proses produksi diterapkan berbagai teknik videografi, seperti variasi sudut pengambilan gambar, ukuran shot, komposisi visual, dan pergerakan kamera untuk memperkuat penyampaian pesan. Penerapan metode MDLC membantu setiap tahapan produksi berjalan lebih terstruktur, sedangkan penggunaan teknik videografi yang tepat menghasilkan kualitas visual yang lebih menarik dan mampu merepresentasikan aktivitas Teaching Factory Kopi secara utuh. Video profil yang dihasilkan diharapkan dapat dimanfaatkan sebagai media informasi, promosi, dokumentasi akademik, serta mendukung peningkatan citra dan eksistensi Teaching Factory Kopi Berkelanjutan dan Traceability di Sekolah Vokasi IPB.

The Sustainable Coffee and Traceability Teaching Factory (TEFA) at the IPB Vocational School serves as an industry-based learning facility that integrates coffee cultivation, processing, and marketing into a single educational system. Through these activities, students gain practical experience aligned with workforce demands. However, the Coffee TEFA currently lacks an official profile video that comprehensively showcases its identity, facilities, production processes, and the implementation of sustainability and traceability concepts. This situation hinders the effective communication of information to the public, potential partners, and stakeholders. Therefore, there is a need for audiovisual media capable of presenting information in an engaging, informative, and professional manner. This project aims to produce a profile video for the Sustainable Coffee and Traceability Teaching Factory to serve as a tool for information, promotion, documentation, and institutional image enhancement. The video production process employs the Multimedia Development Life Cycle (MDLC) method, comprising six stages: concept, design, material collection, assembly, testing, and distribution. Each stage is executed systematically, ranging from concept formulation, scriptwriting, and storyboarding to visual material collection, filming, video editing, result evaluation, and final publication. The project result is a 3-minute-58-second profile video illustrating the end-to-end coffee production flow—from seedling preparation, cultivation, post-harvest handling, processing, roasting, quality control, and packaging to marketing via VOKAFE. The video also highlights student involvement across various study programs, the partnership with PT Inti Gravfarm Indonesia, and the application of circular economy concepts that support sustainability. The content is presented using a cinematic storytelling approach, ensuring the information is conveyed coherently, communicatively, and in a manner easily understood by the audience. Various videography techniques—such as varied camera angles, shot sizes, visual composition, and camera movements—were employed during production to reinforce the message delivery. Applying the MDLC method ensures that each stage of production proceeds in a structured manner, while the use of appropriate videography techniques yields visually engaging results that comprehensively showcase the Coffee Teaching Factory's activities. The resulting profile video is expected to serve as a tool for information, promotion, and academic documentation, as well as to enhance the image and visibility of the Sustainable Coffee and Traceability Teaching Factory at the IPB Vocational School.