Strategi Digital Public Relations Diskominfo Kab.Cianjur dalam Publikasi Layanan Informasi melalui Instagram

Abstract

ABSTRAK

ADI MULYADI. Strategi Digital Public relations Diskominfo Kab.Cianjur dalam Publikasikan Layanan Informasi melalui Instagram.. Dibimbing oleh VIVIEN FEBRI ASTUTI. Dinas Komunikasi Informatika dan Persandian Kabupaten Cianjur memanfaatkan Instagram sebagai media komunikasi digital dalam menyebarluaskan informasi kepada masyarakat. Penelitian ini bertujuan untuk mengetahui Strategi Digital Public Relations Diskominfo Kabupaten Cianjur dalam mempublikasikan layanan informasi melalui Instagram dengan menggunakan teori PENCILS. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Diskominfo Kabupaten Cianjur telah menerapkan strategi Digital Public Relations melalui publikasi informasi, penyebaran berita, keterlibatan masyarakat, pembentukan citra instansi, serta penyampaian informasi edukatif. Hambatan yang dihadapi meliputi keterbatasan sumber daya manusia, tingginya volume informasi, dan keterlibatan audiens yang belum optimal. Secara keseluruhan, strategi yang diterapkan telah mendukung penyebaran informasi publik secara efektif.

Kata Kunci : Digital Public Relations, Instagram, PENCILS, Komunikasi Publik, Diskominfo Kabupaten Cianjur.

ABSTRACT ADI MULYADI. The Digital Public relations of the Cianjur Regency Communications and Information Office in Disseminating Informations Services Through Instagram. Supervised by VIVIEN FEBRI ASTUTI. The Communication and Informatics Office of Cianjur Regency utilizes Instagram as a digital communication medium to disseminate public information services to the community. This study aims to analyze the Digital Public Relations strategy implemented in disseminating public information through Instagram. The study employed a qualitative method with a descriptive approach and used the PENCILS theory, consisting of Publications, Events, News, Community Involvement, Inform or Image, Lobbying and Negotiation, and Social Responsibility. Data were collected through interviews, observations, and documentation. The results indicate that the Communication and Informatics Office of Cianjur Regency has implemented Digital Public Relations strategies through information publication, dissemination of government activity news, public interaction, institutional image building, and the delivery of educational information. The obstacles encountered include limited human resources, a high volume of information that must be published, and challenges in increasing audience engagement. Overall, the implemented Digital Public Relations strategy has effectively supported public information dissemination to the community. Keywords : Digital Public Relations, Instagram, PENCILS, Public Communication, Diskominfo Kabupaten Cianjur.