Evaluasi Studi Kelayakan Bisnis UMKM Bengkel Manurung Jaya di Kabupaten Bogor

Abstract

UMKM memainkan peran penting dalam ekonomi Indonesia, termasuk bisnis bengkel sepeda motor yang berkembang seiring dengan meningkatnya jumlah kendaraan bermotor. Namun, Bengkel Manurung Jaya belum pernah melakukan evaluasi kelayakan usaha secara menyeluruh dan masih menggunakan pencatatan keuangan sederhana, sehingga tingkat keuntungan dan prospek pengembangan usaha belum diketahui secara pasti. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif melalui observasi, wawancara, dokumentasi, dan analisis data keuangan. Hasil penelitian menunjukkan bahwa usaha Bengkel Manurung Jaya layak untuk dijalankan dan dikembangkan. Aspek keuangan menunjukkan nilai NPV positif sebesar Rp32 juta, IRR 99%, PI 1.86 , dan Payback Period 0.5 tahun. Aspek pasar, teknis, dan SDM dinilai mendukung keberlangsungan usaha, meskipun masih terdapat keterbatasan pada promosi digital, kapasitas mekanik, dan kelengkapan legalitas usaha. Temuan baru penelitian ini adalah evaluasi kelayakan yang mengintegrasikan analisis keuangan dan nonkeuangan pada UMKM bengkel motor di Kabupaten Bogor. Evaluasi ini juga dilengkapi dengan analisis SWOT dan saran komprehensif untuk pengembangan usaha.

MSMEs play a vital role in the Indonesian economy, including motorcycle repair shops, which are growing in tandem with the increasing number of motor vehicles. However, Bengkel Manurung Jaya has never conducted a comprehensive business feasibility assessment and still uses a simple financial record-keeping system, so its profit margins and prospects for business development remain unclear. This study employed a quantitative method with a descriptive approach through observation, interviews, documentation, and financial data analysis. The results indicate that the Manurung Jaya Repair Shop business is viable and worthy of further development. The financial analysis shows a positive Net Present Value (NPV) of Rp32 million, an Internal Rate of Return (IRR) of 99%, a Profitability Index (PI) of 1.86, and a Payback Period of 0.5 years. The market, technical, and human resource aspects were assessed as supporting the business’s sustainability, although there are still limitations regarding digital promotion, mechanic capacity, and the completeness of the business’s legal documentation. A novel finding of this study is the feasibility evaluation that integrates financial and non-financial analyses for motorcycle repair shop SMEs in Bogor Regency. This evaluation is also supplemented by a SWOT analysis and comprehensive recommendations for business development.