Strategi Komunikasi Humas BMKG dalam Edukasi Risiko Bencana Gempa Megathrust di Media Sosial

Abstract

Penelitian ini membahas strategi komunikasi Humas BMKG dalam edukasi risiko bencana gempa megathrust melalui media sosial. Penelitian ini bertujuan menganalisis strategi komunikasi Humas BMKG dalam edukasi risiko bencana gempa megathrust di media sosial serta mengidentifikasi peran aktor internal yang terlibat. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa strategi komunikasi Humas BMKG dilaksanakan melalui empat tahapan public relations, yaitu penemuan fakta, strategi perencanaan dan program, aksi dan komunikasi, serta evaluasi. Pelaksanaan strategi tersebut melibatkan Unit Teknis Geofisika, Pranata Humas, dan Pengelola Media Sosial dalam penyediaan, pengemasan, dan penyebarluasan informasi edukasi melalui Instagram dan TikTok @infobmkg. Penelitian ini juga menemukan bahwa pelaksanaan edukasi risiko bencana masih menghadapi tantangan berupa rendahnya literasi kebencanaan masyarakat, cepatnya penyebaran misinformasi di media sosial, serta keterbatasan evaluasi komunikasi dalam mengukur pemahaman masyarakat terhadap materi edukasi. Hasil penelitian ini dapat menjadi acuan bagi BMKG dalam pengembangan strategi komunikasi edukasi risiko bencana melalui media sosial.

This study discusses the Public Relations communication strategy of the BMKG in educating about megathrust earthquake disaster risks through social media. This study aims to analyze the BMKG Public Relations communication strategy in educating about megathrust earthquake disaster risks through social media and identify the roles of internal actors involved. The study used a qualitative descriptive approach with data collection techniques through interviews, observation, documentation, and literature studies. The results show that the BMKG Public Relations communication strategy is implemented through four public relations stages, namely fact finding, planning and program strategies, action and communication, and evaluation. The implementation of this strategy involves the Geophysical Technical Unit, Public Relations Officers, and Social Media Managers in providing, packaging, and disseminating educational information through Instagram and TikTok @infobmkg. This study also found that the implementation of disaster risk education still faces challenges such as low public disaster literacy, the rapid spread of misinformation on social media, and limited communication evaluation in measuring public understanding of educational materials. The results of this study can be a reference for BMKG in developing a communication strategy for disaster risk education through social media.