Strategi Komunikasi Pembelajaran Sekolah dalam Menghadapi Dampak Media Digital di Permukiman Pinggiran Rel

Abstract

Perkembangan media digital memengaruhi pengetahuan, sikap, perilaku, dan interaksi sosial siswa sekolah dasar, terutama di kawasan permukiman pinggiran rel dengan keterbatasan pengawasan orang tua. Penelitian ini bertujuan menganalisis strategi komunikasi pembelajaran SD Uswatun Hasanah dalam menghadapi dampak media digital serta dampaknya terhadap perubahan siswa menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa strategi komunikasi pembelajaran dilaksanakan melalui perencanaan komunikasi, penyusunan pesan, pemilihan media, komunikasi antarpribadi, pelaksanaan pembelajaran, serta evaluasi dan umpan balik yang berdampak pada peningkatan pengetahuan, sikap, perilaku penggunaan media digital, dan interaksi sosial siswa. Penelitian ini menghasilkan model strategi komunikasi pembelajaran yang mengintegrasikan komunikasi pembelajaran, komunikasi antarpribadi, dan pembelajaran sosial secara kontekstual sesuai karakteristik sekolah di kawasan permukiman pinggiran rel sebagai rujukan pengembangan strategi komunikasi sekolah dalam menghadapi dampak media digital.

The rapid development of digital media has influenced the knowledge, attitudes, behaviors, and social interactions of elementary school students, particularly in railway-side settlements with limited parental supervision. This study aimed to analyze the learning communication strategy implemented by SD Uswatun Hasanah and its impact on students using a descriptive qualitative approach through in-depth interviews, observations, documentation, and literature review. The findings showed that the strategy was implemented through communication planning, message development, media selection, interpersonal communication, learning activities, and evaluation with feedback, resulting in improved knowledge, attitudes, digital media use, and social interactions. This study proposes a contextual learning communication strategy integrating learning communication, interpersonal communication, and social learning based on the characteristics of railway side settlements as a reference for schools in addressing the impact of digital media.

The rapid development of digital media has influenced the knowledge, attitudes, behaviors, and social interactions of elementary school students, particularly in railway-side settlements with limited parental supervision. This study aimed to analyze the learning communication strategy implemented by SD Uswatun Hasanah and its impact on students using a descriptive qualitative approach through in-depth interviews, observations, documentation, and literature review. The findings showed that the strategy was implemented through communication planning, message development, media selection, interpersonal communication, learning activities, and evaluation with feedback, resulting in improved knowledge, attitudes, digital media use, and social interactions. This study proposes a contextual learning communication strategy integrating learning communication, interpersonal communication, and social learning based on the characteristics of railway-side settlements as a reference for schools in addressing the impact of digital media.