Pengembangan Ekowisata Budaya melalui Kolaborasi antara Pengelola dan Seniman di Galeri Nasional Indonesia Jakarta

Abstract

Galeri Nasional Indonesia merupakan institusi budaya yang berperan dalam pelestarian, pengembangan, dan edukasi seni kepada masyarakat. Penelitian ini bertujuan mengidentifikasi bentuk kolaborasi antara pengelola dan seniman, menganalisis kontribusinya terhadap pengalaman edukatif, estetik, dan wisata budaya pengunjung, serta menyusun media informasi berupa infografis. Penelitian menggunakan metode campuran (mixed methods) melalui observasi, wawancara dengan pengelola, seniman, dan komunitas seni, serta penyebaran kuesioner kepada 100 responden. Data dianalisis secara deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa kolaborasi diwujudkan melalui pameran seni, workshop kaligrafi, dan kegiatan komunitas seni yang memberikan kontribusi positif terhadap pengalaman pengunjung. Seluruh indikator penelitian memperoleh nilai kenyataan di atas 4,00 yang termasuk kategori baik. Luaran penelitian berupa tiga desain infografis sebagai media informasi untuk meningkatkan pemahaman masyarakat mengenai program kolaborasi di Museum Galeri Nasional Indonesia Jakarta.

The National Gallery of Indonesia is a cultural institution that plays an important role in art preservation, development, and public education. Collaboration between gallery management and artists is an important strategy for supporting educational, aesthetic, and sustainable cultural ecotourism. This study identifies forms of collaboration between management and artists, analyzes their contribution to visitors’ educational, aesthetic, and cultural tourism experiences, and develops infographic-based information media. Using a mixed-methods approach, data were collected through observations, interviews with management, artists, and art communities, and questionnaires distributed to 100 visitors. Data were analyzed using descriptive, qualitative, and quantitative methods. The results show that collaboration is implemented through art exhibitions, calligraphy workshops, and art community activities, which positively contribute to visitor experiences. All research indicators obtained actual scores above 4.00, indicating a good category. Visitors perceived that these collaborations enhanced their understanding of art and culture, enriched cultural tourism experiences, and supported the preservation of Indonesian cultural heritage. The research outputs comprise three infographics to improve public understanding of collaborative programs at the National Gallery of Indonesia.