Implementasi Model AIDA dalam Perancangan Landing page Program Affiliate Reglow sebagai Media Informasi Digital

Abstract

Perkembangan digital marketing mendorong perusahaan memanfaatkan media informasi digital untuk mendukung program affiliate marketing. Reglow sebagai brand skincare lokal memerlukan media informasi yang terpusat agar calon affiliator dapat memperoleh informasi mengenai Program Affiliate Reglow secara lebih jelas, terstruktur, dan mudah diakses. Proyek ini bertujuan merancang landing page Program Affiliate Reglow sebagai media informasi digital berdasarkan implementasi Model Attention, Interest, Desire, dan Action (AIDA) serta menganalisis penerapan model tersebut dalam penyusunan struktur informasi dan elemen visual landing page. Proses perancangan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan informasi bersama pihak Reglow, penyusunan konsep dan struktur informasi, pencarian referensi visual, pembuatan wireframe, perancangan tampilan menggunakan Canva, implementasi Model AIDA pada setiap tahapan penyusunan informasi dan elemen visual, serta revisi dan finalisasi berdasarkan hasil peninjauan dan masukan dari pihak mitra hingga diperoleh desain akhir yang disetujui. Hasil proyek berupa rancangan landing page Program Affiliate Reglow yang menyajikan informasi mengenai profil brand, Program Affiliate Reglow, mekanisme pendaftaran, manfaat yang diperoleh affiliator, katalog produk, Frequently Asked Questions (FAQ), serta tombol Call to Action yang mengarahkan calon affiliator menuju formulir pendaftaran. Model AIDA diterapkan pada penyusunan alur informasi, yaitu tahap attention melalui penggunaan headline, visual utama, dan warna untuk menarik perhatian; tahap interest melalui penyajian informasi mengenai Program Affiliate Reglow secara ringkas dan terstruktur; tahap desire melalui penjelasan manfaat, komisi, dan keuntungan yang diperoleh affiliator; serta tahap action melalui penyediaan tombol Call to Action yang mengarahkan calon affiliator untuk mengakses formulir pendaftaran. Selain itu, elemen komunikasi visual seperti warna, tipografi, ilustrasi, ikon, dan tata letak diterapkan secara konsisten untuk mendukung penyampaian informasi pada setiap tahapan Model AIDA. Hasil proyek berupa rancangan landing page sebagai media informasi digital yang disusun berdasarkan implementasi Model AIDA sehingga menghasilkan struktur informasi yang sistematis sesuai kebutuhan mitra. Ruang lingkup proyek dibatasi pada proses perancangan sehingga tidak mencakup pengujian terhadap pengguna maupun evaluasi efektivitas desain.

The growth of digital marketing has encouraged companies to leverage digital information platforms to support their affiliate marketing programs. As a local skincare brand, Reglow needs a centralized information platform so that prospective affiliates can access information about the Reglow Affiliate Program in a clearer, more structured, and easily accessible manner. This project aims to design a landing page for the Reglow Affiliate Program as a digital information platform based on the implementation of the Attention, Interest, Desire, and Action (AIDA) model, as well as to analyze the application of this model in structuring the information and visual elements of the landing page. The design process was carried out in several stages: identifying information needs in collaboration with Reglow, developing the concept and information structure, researching visual references, creating wireframes, designing the layout using Canva, implementing the AIDA Model at every stage of information and visual element development, and revising and finalizing the design based on reviews and feedback from partners until a final, approved design was achieved. The project deliverable is a design for the Reglow Affiliate Program landing page, which presents information about the brand profile, the Reglow Affiliate Program, the registration process, benefits for affiliates, the product catalog, Frequently Asked Questions (FAQ), and a Call to Action button that directs prospective affiliates to the registration form. The AIDA model was applied to the information flow: the “Attention” stage uses headlines, key visuals, and colors to capture attention; the “Interest” stage presents information about the Reglow Affiliate Program in a concise and structured manner; the “Desire” stage explains the benefits, commissions, and rewards for affiliates; and the “Action” stage provides a Call-to-Action button that directs prospective affiliates to the registration form. Additionally, visual communication elements such as color, typography, illustrations, icons, and layout were applied consistently to support the delivery of information at each stage of the AIDA Model. The project outcome is a landing page design serving as a digital information medium, structured based on the implementation of the AIDA Model to produce a systematic information structure tailored to the partners’ needs. The scope of the project is limited to the design process and therefore does not include user testing or evaluation of design effectiveness.