Strategi Social Media Manager dalam Distribusi Informasi E-book Urban Productive Space in Jakarta

Abstract

MUHAMMAD NAUVAL FATURACHMAN. Strategi Social Media Manager dalam Distribusi Informasi E-book Urban Productive Space in Jakarta. Dibimbing oleh LEONARD DHARMAWAN. Informasi ruang produktif di Jakarta masih tersebar di berbagai platform digital yang tidak terintegrasi. Proyek ini merancang e-book Urban Productive Spaces in Jakarta sebagai media informasi komprehensif sekaligus merancang strategi distribusinya melalui TikTok @productivecorners. Penyusunan e-book menggunakan model ADDIE (Branch 2009), sedangkan strategi distribusi mengacu pada kerangka Sutherland (2020). E-book dipublikasikan melalui Jaklitera milik Perpustakaan Jakarta. Evaluasi berdasarkan data TikTok Studio periode 60 hari menunjukkan total 149.800 tayangan dengan format carousel sebagai format terbaik, melampaui benchmark akun baru TikTok sebesar enam kali lipat.

MUHAMMAD NAUVAL FATURACHMAN. Social Media Manager Strategy in Distributing E-book Information of Urban Productive Space in Jakarta. Supervised by LEONARD DHARMAWAN. Information on productive spaces in Jakarta remains scattered across unintegrated digital platforms. This project developed an e-book titled Urban Productive Spaces in Jakarta as a comprehensive information medium while designing its distribution strategy through TikTok @productivecorners. The e-book was produced using the ADDIE model (Branch 2009), while the distribution strategy followed Sutherland's (2020) framework. The e-book was published via Jaklitera, Perpustakaan Jakarta's platform. Evaluation based on 60-day TikTok Studio data recorded 149,800 views, with carousel content outperforming video and exceeding the TikTok new account benchmark by six times.