Analisis Peran Editor dalam Tahap Editing Produksi Video Company Profile PT Benahin Ruang Indonesia

Abstract

Perkembangan teknologi digital mendorong perusahaan memanfaatkan video company profile sebagai media komunikasi dan branding yang efektif. PT Benahin Ruang Indonesia merupakan perusahaan yang bergerak di bidang arsitektur, interior, dan kontraktor yang belum memiliki video company profile sebagai media audiovisual resmi. Oleh karena itu, dilakukan produksi video company profile untuk memperkenalkan profil, layanan, dan identitas perusahaan kepada masyarakat. Dalam proses tersebut, editor berperan penting dalam mengolah seluruh materi hasil produksi menjadi video yang informatif, komunikatif, dan sesuai dengan kebutuhan branding perusahaan.

Proyek akhir ini bertujuan menganalisis peran editor dalam produksi video company profile PT Benahin Ruang Indonesia serta menjelaskan penerapan tahapan editing berdasarkan The Grammar of the Edit. Proyek dilaksanakan di PT Benahin Ruang Indonesia pada Februari–Mei 2026 dengan penulis berperan langsung sebagai editor. Analisis dilakukansecara deskriptif terhadap pelaksanaan proses editing yang meliputi acquisition, organization, review and selection, assembly, rough cut, fine cut, picture lock, finishing, serta mastering and delivery.

Hasil proyek menunjukkan bahwa editor berperan dalam aspek teknis, kreatif, dan kolaboratif selama proses produksi. Pada tahap pra produksi, editor terlibat dalam penyusunan konsep dan kebutuhan pengambilan gambar. Pada tahap produksi, editor berkoordinasi dengan tim untuk memastikan kualitas dan kelengkapan footage. Selanjutnya, pada tahap pascaproduksi editor melakukan seleksi footage, menyusun struktur naratif, mengatur ritme penyuntingan, menjaga kesinambungan visual dan audio, melakukan color grading, serta mengekspor video sesuai kebutuhan platform.

Proyek ini menghasilkan dua luaran, yaitu video company profile untuk YouTube dan video campaign untuk Instagram Reels. Kedua video mampu menyajikan informasi mengenai profil, layanan, dan nilai perusahaan secara profesional sehingga mendukung kegiatan komunikasi dan branding PT Benahin Ruang Indonesia. Hasil proyek menunjukkan bahwa penerapan tahapan editing secara sistematis membantu editor menghasilkan video yang berkualitas, komunikatif, dan sesuai dengan tujuan perusahaan.

The rapid development of digital technology has encouraged companies to utilize company profile videos as an effective medium for communication and branding. PT Benahin Ruang Indonesia, a company engaged in architecture, interior design, and construction services, did not previously have an official audiovisual company profile. Therefore, a company profile video was produced to introduce the company's profile, services, and identity to the public. In this process, the editor played a crucial role in transforming the production footage into an informative, engaging, and branding-oriented video.

This final project aims to analyze the editor's role in the production of PT Benahin Ruang Indonesia's company profile video and to explain the implementation of the editing stages based on *The Grammar of the Edit*. The project was carried out at PT Benahin Ruang Indonesia from February to May 2026, with the author serving directly as the editor. A descriptive analysis was conducted on the editing process, which consisted of acquisition, organization, review and selection, assembly, rough cut, fine cut, picture lock, finishing, and mastering and delivery.

The results show that the editor played technical, creative, and collaborative roles throughout the production process. During the pre-production stage, the editor contributed to concept development and shot planning. During production, the editor coordinated with the production team to ensure the quality and completeness of the footage. In the post-production stage, the editor selected the footage, developed the narrative structure, adjusted the editing rhythm, maintained visual and audio continuity, performed color grading, and exported the final videos according to the requirements of each platform.

This project produced two final outputs: a company profile video for YouTube and a campaign video for Instagram Reels. Both videos successfully present the company's profile, services, and values in a professional manner, thereby supporting PT Benahin Ruang Indonesia's communication and branding efforts. The findings indicate that the systematic implementation of the editing stages enabled the editor to produce high-quality, communicative videos that effectively met the company's objectives.