| dc.contributor.advisor | Untari, Rini | |
| dc.contributor.author | Ismaya, Ananda Ratu | |
| dc.date.accessioned | 2026-07-20T03:31:35Z | |
| dc.date.available | 2026-07-20T03:31:35Z | |
| dc.date.issued | 2026 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/175087 | |
| dc.description.abstract | ANANDA RATU ISMAYA. Perencanaan Paket Wisata Home Industry di Desa Wisata Bojongrangkas, Kecamatan Ciampea, Kabupaten Bogor. Dibimbing oleh RINI UNTARI Desa Wisata Bojongrangkas memiliki potensi wisata berbasis home industry berupa kuliner, minuman, dan kerajinan, tetapi belum memiliki paket wisata yang terstruktur. Penelitian ini bertujuan mengidentifikasi potensi wisata home industry, menganalisis kesiapan pelaku usaha dan pengelola desa, mengkaji motivasi, persepsi, dan preferensi pengunjung, serta menyusun paket wisata dan media promosinya. Penelitian menggunakan metode mixed methods melalui observasi, wawancara semi terstruktur, dan kuesioner. Hasil penelitian menunjukkan enam usaha home industry berpotensi dikembangkan sebagai daya tarik wisata edukatif, terdiri atas dua usaha makanan, satu usaha minuman, dan tiga usaha kerajinan. Pelaku usaha dan pengelola desa memiliki kesiapan tinggi dalam mendukung pengembangan paket wisata, sedangkan pengunjung menunjukkan persepsi positif serta lebih menyukai aktivitas edukatif dan interaktif. Luaran penelitian berupa paket wisata full day "NGULIK" seharga Rp153.000/pax dan half day "SARASA Bojongrangkas" seharga Rp110.000/pax yang dipromosikan melalui e-poster dan leaflet. | |
| dc.description.abstract | ANANDA RATU ISMAYA. Home Industry Tourism Package Planning in Bojongrangkas Tourism Village, Ciampea District, Bogor Regency. Supervised by RINI UNTARI Bojongrangkas Tourism Village has tourism potential based on food, beverage, and handicraft home industries but lacks structured tourism packages. This study aims to identify home industry tourism resources, analyze the readiness of business owners and village managers, examine visitors' motivations, perceptions, and preferences, and develop tourism packages with promotional media. A mixed methods approach was conducted through observation, semistructured interviews, and questionnaires. The findings identified six potential home industry attractions consisting of two food businesses, one beverage business, and three handicraft businesses. Business owners and village managers demonstrated high readiness to support tourism package development, while visitors showed positive perceptions and preferred educational and interactive activities. The study produced the full-day package "NGULIK" (IDR 153,000/person) and the half-day package "SARASA Bojongrangkas" (IDR 110,000/person), promoted through e-posters and leaflets. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Perencanaan Paket Wisata Home Industry di Desa Wisata Bojongrangkas, Kecamatan Ciampea, Kabupaten Bogor | id |
| dc.title.alternative | Home Industry Tourism Package Planning in Bojongrangkas Tourism Village, Ciampea District, Bogor Regency | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Bojongrangkas Tourism Village | id |
| dc.subject.keyword | E-poster | id |
| dc.subject.keyword | Home industry | id |
| dc.subject.keyword | Tourism Package | id |
| dc.subject.keyword | Planning | id |
| dc.subtype | Undergraduate Theses | |
