Implementasi Fitur Dashboard Summary Berbasis Metrik Kinerja pada Website One Direction untuk Monitoring Penjualan

Abstract

Pengambilan keputusan taktis di industri telekomunikasi memerlukan akses terhadap data kinerja penjualan yang cepat dan terpusat. Namun, metrik kinerja pada website One Direction saat ini masih tersebar di beberapa modul, sehingga memicu navigasi berulang dan risiko inkonsistensi data akibat kompilasi manual. Penelitian ini bertujuan mengimplementasikan fitur Dashboard Summary sebagai pusat integrasi data penjualan wilayah Regional Eastern Jabotabek. Pengembangan menggunakan metode prototyping dengan framework Laravel dan Tailwind CSS. Fitur ini mengintegrasikan metrik Revenue, Broadband Pack (BBPACK), dan Market Share, serta modul Managerial Notes untuk dokumentasi rencana aksi yang terorganisir. Black Box Testing pada 43 skenario dan validasi kueri SQL menunjukkan keberhasilan 100%. User Acceptance Testing terhadap sepuluh responden menghasilkan skor 95,94% (Sangat Layak). Implementasi ini mempermudah pemantauan harian dan menyediakan landasan informasi akurat bagi manajemen perusahaan.

Tactical decision-making in the telecommunications industry requires fast and centralized access to sales performance data. However, performance metrics on the One Direction website are currently distributed across separate modules, leading to repetitive navigation and data inconsistency risks from manual compilation. This study aims to implement a Dashboard Summary feature as a central hub for integrating sales data from the Eastern Jabotabek region. Development utilized the prototyping method with Laravel and Tailwind CSS frameworks. This feature integrates Revenue, Broadband Pack (BBPACK), and Market Share metrics, along with a Managerial Notes module for documenting organized action plans. Black Box Testing on 43 scenarios and SQL query validation showed 100% success. User Acceptance Testing with ten respondents yielded a 95,94% score (Very Feasible). This implementation facilitates daily monitoring and provides an accurate information foundation for company management.