Pengembangan Media Promosi Wisata Pantai Berdasarkan Persepsi dan Preferensi Wisatawan di Desa Karimunjawa Kepulauan Karimunjawa Provinsi Jawa Tengah

Abstract

Pariwisata bahari di Karimunjawa memiliki potensi yang besar, namun kawasan pantai di bagian selatan Desa Karimunjawa masih kurang terekspos dalam promosi wisata. Penelitian ini bertujuan untuk mengidentifikasi sumber daya wisata pantai, menganalisis persepsi dan preferensi wisatawan terhadap media promosi, serta menyusun media promosi berupa video dan leaflet. Penelitian dilakukan di Pantai Karina, Pantai Bobby, dan Pantai Legon Janten menggunakan metode studi literatur, observasi, wawancara, dan kuesioner yang disebarkan kepada 100 responden yang sedang atau sudah mengunjungi pantai-pantai bagian selatan Desa Karimunjawa. Analisis data dilakukan menggunakan statistik deskriptif dengan tabulasi frekuensi. Hasil penelitian menunjukkan bahwa ketiga pantai bagian selatan memiliki sumber daya wisata yang menarik berdasarkan aspek 5A (attraction, accessibility, amenities, ancillary services, dan activities). Wisatawan lebih menyukai media promosi berupa video dan leaflet yang menampilkan aspek 5A dengan informasi mudah dipahami dan visual yang menarik.

Marine tourism in Karimunjawa has great potential, but the coastal areas in the southern part of Karimunjawa Village are still under-exposed in tourism promotions. This study aims to identify coastal tourism resources, analyze tourist perceptions and preferences towards promotional media, and develop promotional media in the form of videos and leaflets. The study was conducted at Karina Beach, Bobby Beach, and Legon Janten Beach using literature study methods, observation, interviews, and a questionnaire distributed to 100 respondents who were visiting or had visited the beaches in the southern part of Karimunjawa Village. Data analysis was conducted using descriptive statistics with frequency tabulations. The results show that the three southern beaches have attractive tourism resources based on the 5A aspects (attraction, accessibility, amenities, ancillary services, and activities). Tourists prefer promotional media in the form of videos and leaflets that display the 5A aspects with easy-to-understand information and attractive visuals.