Strategi Project Manager dalam Pembuatan E-book Interaktif Menggunakan Pendekatan Manajemen Multimedia di Fandiego Travel

Abstract

Pemasaran digital pada industri biro perjalanan wisata religi menuntut inovasi materi promosi yang interaktif dan adaptif guna menarik atensi calon jemaah. Proyek akhir ini bertujuan untuk merumuskan manuver strategis seorang project manager dalam mengawal perancangan buku elektronik interaktif Fandiego Travel serta menyusun skema mitigasi krisis operasional dari bulan Januari hingga Mei 2026. Alur tata kelola pengerjaan mengintegrasikan tahapan praproduksi, produksi, dan pascaproduksi ke dalam konsep empat pilar manajemen multimedia Vaughan. Penerapan pilar planning and costing sukses mengorkestrasi pembagian beban kerja secara presisi sekaligus mengamankan efisiensi anggaran belanja perangkat lunak hingga nol rupiah. Fase designing and producing menyatukan draf naskah visual Canva ke dalam peladen Heyzine melalui pemanfaatan kecerdasan buatan sebagai langkah taktis kurasi aset. Tahapan testing dijalankan melalui serangkaian evaluasi uji silang perangkat gawai (cross-device testing). Langkah pengelolaan risiko terbukti mampu mereduksi hambatan teknis berupa kelambatan sistem melalui pengalihan arsitektur navigasi menuju sistem sematan internal yang ringan. Fase delivering dituntaskan melalui penyerahan luaran produk akhir berupa tautan elektronik dan kode batang (QR Code) kepada jajaran admin mitra. Keberadaan manajer proyek bertindak sebagai poros utama dalam menghindarkan risiko tumpang tindih komunikasi serta kelambatan pasokan data klien selama proyek bergulir.

Digital marketing in the religious travel agency industry demands innovative, interactive, and adaptive promotional materials to attract potential pilgrims. This final project aims to formulate the strategic maneuvers of a project manager in guiding the design of Fandiego Travel's interactive electronic book and developing an operational crisis mitigation scheme from January to May 2026. The workflow integrates pre-production, production, and post-production stages into Vaughan's four pillars of multimedia management. The implementation of the planning and costing pillar successfully orchestrated precise workload distribution while securing software budget efficiency down to zero rupiahs. The designing and producing phase combined Canva's visual manuscript drafts into the Heyzine server utilizing artificial intelligence for tactical asset curation. The testing stage was executed through a series of cross-device testing evaluations. Risk management steps proved successful in reducing technical bottlenecks, such as system lag, by shifting the navigation architecture to a lightweight internal embedded system. The delivering phase was completed by handing over the final product outputs in the form of electronic links and QR codes to the partner's administration team. The presence of the project manager served as a central pivot preventing overlapping communication and client data delivery delays throughout the project.