Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @sheylanada untuk Pendapatan Digital.

Abstract

NAURA VANIA RAMADHANI. Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @sheylanada untuk Pendapatan Digital. Dibimbing oleh BAYU SURIAATMAJA SUWANDA. Perkembangan teknologi digital telah melahirkan berbagai bentuk aktivitas ekonomi berbasis platform, salah satunya program afiliasi di media sosial. Penelitian ini bertujuan menguraikan strategi komunikasi pemasaran kreator beauty @sheylanada dalam memanfaatkan TikTok Affiliate berdasarkan teori AIDA serta faktor pendukung keberhasilan monetisasinya. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dan observasi konten dengan triangulasi sebagai uji keabsahan data. Hasil menunjukkan strategi @sheylanada selaras dengan AIDA: hook visual (attention), konten informatif (interest), honest review (desire), dan call to action via keranjang kuning (action), dengan pendapatan komisi Rp3.000.000–Rp8.000.000 per bulan. Kata kunci: AIDA,konten kreator, monetisasi, tiktok affiliate

NAURA VANIA RAMADHANI. Utilizing the TikTok Affiliate Feature as a Monetization Medium for Beauty Creator @sheylanada for Digital Income. Supervised by BAYU SURIAATMAJA SUWANDA. The advancement of digital technology has given rise to various forms of platform-based economic activities, one of which is affiliate marketing on social media. This study aims to describe the marketing communication strategy of beauty creator @sheylanada in utilizing TikTok Affiliate based on the AIDA theory and to identify supporting factors behind successful monetization. A qualitative descriptive approach was employed through in-depth interviews and content observation with triangulation for data validity. The findings show that @sheylanada’s strategy aligns with the AIDA model: visual hooks (attention), informative content (interest), honest reviews (desire), and calls to action via the shopping cart (action), generating monthly commission income of IDR 3,000,000 8,000,000. Keywords: AIDA, content creator, monetization, tiktok affiliate