Penerapan Montage Editing dalam Pembuatan Video Company Profile Sekretariat Daerah Kota Bogor

Abstract

Proyek akhir ini membahas penerapan prinsip montage dalam proses editing video company profile Sekretariat Daerah Kota Bogor sebagai media komunikasi publik berbasis audiovisual. Tujuan proyek ini adalah menerapkan prinsip montage menurut Eisenstein (1949) serta menganalisis efektivitas video yang dipublikasikan melalui Instagram Reels. Metode yang digunakan meliputi observasi, analisis dokumen, wawancara, dan analisis insight Instagram. Proses editing dilakukan melalui tahapan acquisition, organization, review and selection, assembly, rough cut, fine cut, hingga picture lock. Penerapan prinsip montage difokuskan pada Metric Montage, Rhythmic Montage, dan Tonal Montage karena ketiga prinsip tersebut paling relevan dalam mendukung ritme visual, penyampaian informasi, dan pembentukan suasana pada video company profile. Hasil proyek menunjukkan bahwa penerapan prinsip montage dalam proses editing mampu menghasilkan video company profile yang informatif, dinamis, dan komunikatif. Video yang dihasilkan memperoleh respons positif berdasarkan data Instagram Insight dan penilaian mitra, sehingga efektif digunakan sebagai media penyampaian informasi mengenai identitas, fungsi, dan aktivitas Sekretariat Daerah Kota Bogor.

This final project discusses the application of montage principles in the editing process of the Bogor City Regional Secretariat company profile video as a public communication medium. The project aimed to apply Eisenstein’s montage principles and evaluate the effectiveness of the video published through Instagram Reels. The editing process followed Bowen’s post-production stages, including acquisition, organization, review and selection, assembly, rough cut, fine cut, and picture lock. The application focused on Metric, Rhythmic, and Tonal Montage, as these principles were considered the most relevant for supporting visual rhythm, information delivery, and mood development. The result was a 5-minute and 45-second company profile video that presents institutional information in a more structured, dynamic, and communicative manner. Based on Instagram Insight and partner evaluation, the video effectively supports the dissemination of information regarding the identity, functions, and activities of the Bogor City Regional Secretariat.