Daya Saing Ekspor Coated Paper and Paperboard (HS 4810) Indonesia di Pasar Internasional Periode 2018-2024

Abstract

CITRA PUTRI PERDANA. Daya Saing Ekspor Coated Paper and Paperboard (HS 4810) Indonesia di Pasar Internasional Periode 2018–2024. Dibimbing oleh ELISA GANDA TOGU MANURUNG.

Coated paper and paperboard (HS 4810) merupakan komoditas strategis dalam industri hasil hutan yang digunakan untuk keperluan tulis, cetak, grafis, dan kemasan. Indonesia mengekspor beberapa produk dalam kelompok HS 4810, khususnya 481013, 481019, 481029, dan 481092, namun informasi mengenai tingkat daya saingnya masih terbatas. Penelitian ini bertujuan menganalisis dan mengukur tingkat daya saing ekspor produk tersebut di pasar internasional, mengidentifikasi dan menganalisis faktor-faktor yang memengaruhinya, serta merumuskan strategi pengembangan daya saingnya di pasar internasional selama periode 2018–2024. Metode yang digunakan yaitu Revealed Comparative Advantage (RCA), Indeks Spesialisasi Perdagangan (ISP), dan Constant Market Share (CMS). Hasil analisis menunjukkan bahwa keunggulan komparatif hanya dimiliki oleh produk HS 481029 dengan nilai RCA 4,07–4,78. Keunggulan kompetitif juga didominasi oleh produk HS 481029 dengan nilai ISP 0,56–0,83, namun terjadi pergeseran menuju produk berbasis kemasan (HS 481092) di tahun 2024. Analisis CMS menunjukkan bahwa pertumbuhan ekspor terutama didorong oleh faktor daya saing dan distribusi pasar. Namun, terdapat ketidaksesuaian komposisi komoditas yang mengindikasikan bahwa struktur ekspor Indonesia belum sepenuhnya selaras dengan dinamika permintaan pasar global. Temuan ini menegaskan perlunya penyesuaian strategi ekspor untuk meningkatkan daya saing dan kesesuaian produk di pasar internasional.

Kata kunci: coated paper, CMS, daya saing, ISP, RCA

CITRA PUTRI PERDANA. Competitiveness of Indonesian Coated Paper and Paperboard Exports (HS 4810) in the International Market for the 2018–2024 Period. Supervised by ELISA GANDA TOGU MANURUNG.

Coated paper and paperboard (HS 4810) is a strategic commodity in the forest products industry, widely used for writing, printing, graphics, and packaging. Indonesia exports several products within the HS 4810 group, particularly 481013, 481019, 481029, and 481092, however, information regarding their level of competitiveness remains limited. This study aims to analyze the export competitiveness of these products in the international market, identify the influencing factors, and formulate strategies to enhance their competitiveness during 2018–2024. The methods employed include Revealed Comparative Advantage (RCA), Trade Specialization Index (ISP), and Constant Market Share (CMS). The results indicate that comparative advantage is only found in product HS 481029, with RCA values ranging from 4.07 to 4.78. Competitive advantage is also dominated by product HS 481029, with ISP values between 0.56 and 0.83; however, a shift toward packaging-based products (HS 481092) is observed in 2024. The CMS analysis reveals that export growth is primarily driven by competitiveness and market distribution effects. Nevertheless, a mismatch in commodity composition indicates that Indonesia’s export structure is not yet fully aligned with global market demand dynamics. These findings highlight the need for strategic adjustments to improve export competitiveness and product alignment in the international market.

Keywords: coated paper, competitiveness, CMS, ISP, RCA