| dc.contributor.advisor | Nugroho, David Rizar | |
| dc.contributor.author | Poetry, Rashlyn Aisha | |
| dc.date.accessioned | 2025-08-29T02:00:54Z | |
| dc.date.available | 2025-08-29T02:00:54Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/170889 | |
| dc.description.abstract | Perkembangan Perkembangan teknologi digital telah membawa perubahan besar dalam strategi pemasaran, terutama melalui pemanfaatan
konten video pendek seperti Instagram Reels. Platform ini memungkinkan pelaku usaha, khususnya di industri food & beverage (F&B), untuk
menyampaikan pesan promosi secara dinamis, kreatif, dan emosional. Proyek akhir ini membahas penerapan teknik editing berbasis kecerdasan buatan (AI) menggunakan aplikasi CapCut dalam memproduksi konten promosi Instagram Reels pada akun @feelin.jkt, yang merupakan akun resmi dari Feelin Coffee, berlokasi di Jl. Assakinah Raya No.1, Kebagusan, Jakarta Selatan. Proyek ini dilaksanakan dalam rentang waktu Januari hingga Maret 2025.
Fokus utama dari proyek ini adalah implementasi teknik editing di mana audio dimunculkan lebih awal sebelum visual berganti, guna menciptakan
kesinambungan naratif dan storytelling yang lebih kuat. Metode yang digunakan adalah Research and Development (RnD), melibatkan tim kreatif
Feelin Coffee serta mahasiswa Program Studi Komunikasi Digital dan Media Angkatan 58 Sekolah Vokasi IPB University sebagai subjek proyek. Proses
produksi meliputi tahap pra-produksi, produksi, hingga pasca-produksi, dengan dukungan fitur AI pada aplikasi CapCut.
Hasil evaluasi menunjukkan bahwa penerapan teknik editing berbasis AI mampu meningkatkan performa konten secara signifikan, seperti durasi tonton
(watch time) dan engagement rate. Selain menghasilkan video promosi komersial, proyek ini juga memproduksi laporan akhir tertulis, dokumen kerja
sama (MoU), surat pernyataan dari mitra, serta berpotensi didaftarkan dalam bentuk Hak Kekayaan Intelektual (HKI). Secara keseluruhan, proyek ini tidak hanya memberikan kontribusi praktis bagi mitra Feelin Coffee, tetapi juga memberikan manfaat akademik bagi mahasiswa dalam menerapkan ilmu komunikasi digital di dunia industri nyata. | |
| dc.description.sponsorship | The rapid development of digital technology has significantly transformed marketing strategies, particularly through the utilization of short-form video
content such as Instagram Reels. This platform enables businesses especially in the food & beverage (F&B) industry to convey promotional messages in a dynamic,
creative, and emotionally engaging manner. This final project discusses the application of artificial intelligence (AI)-based editing techniques using the CapCut
application in the production of promotional Instagram Reels content for the @feelin.jkt account, the official account of Feelin Coffee, located at Jl. Assakinah
Raya No.1, Kebagusan, South Jakarta. The project was carried out from January to March 2025.
The main focus of this project is the implementation of editing techniques in which audio is introduced slightly earlier than the visual transition, in order to
create a more cohesive narrative and strengthen storytelling. The method used is Research and Development (RnD), involving the creative team of Feelin Coffee and
students of the Digital Communication and Media Study Program, Class of 58, School of Vocational Studies, IPB University, as project participants. The
production process includes pre-production, production, and post-production stages, supported by AI features available in the CapCut application.
Evaluation results show that the application of AI-based editing techniques significantly enhances content performance, such as increased watch time and
engagement rate. In addition to producing commercial promotional videos, this project also resulted in the creation of a final written report, a memorandum of
understanding (MoU), a partner statement letter, and has the potential to be registered as Intellectual Property (IP). Overall, this project not only provides practical contributions to Feelin Coffee as the industry partner but also offers academic benefits to students by enabling them to apply digital communication
knowledge in a real-world industry setting. | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Penulisan Teknik Editing Berbasis AI Menggunakan Aplikasi Capcut pada Promosi Konten Reels Akun Instagram @feelin.jkt | id |
| dc.title.alternative | Application of AI-Based Editing Techniques Using CapCut for Promotional Reels Content on Instagram Account @feelin.jkt | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Artificial Intelligence | id |
| dc.subject.keyword | CapCut | id |
| dc.subject.keyword | Video Editing | id |
| dc.subject.keyword | Instagram Reels | id |
