Proses Kreatif Penyutradaraan dan Penulisan Naskah dalam Produksi Video Iklan yang Efektif untuk Mayarakat oleh PT KAI (Persero) Daop 1 Jakarta

Abstract

Proyek tugas akhir ini berupa Iklan Layanan Masyarakat (ILM)mengusung tema PPID (Pejabat Pengelaola Informasi dan Dokumentasi) dengan 13 menit 28 detik dengan judul "Transparansi di Ujung Jari". Video tersebut dibagi menjadi 2 bagian, bagian pertama berdurasi 5 menit 51 detik dan video 2 berdurasi 7 menit 37 detik, bekerja sama dengan PT KAI (Persero) Daop 1 Jakarta. Video ini ditujukan untuk Gen Z (usia 8–23 tahun) guna mensosialisasikan akses layanan PPID. Proyek ini bermanfaat bagi akademisi sebagai referensi, bagi mitra untuk edukasi dan promosi, serta bagi mahasiswa sebagai pengalaman kolaborasi. Proses kreatif meliputi riset, penentuan tema, penulisan skenario, storyboard, pemilihan talent, serta pengaturan lokasi dan adegan. Proses Kreatif juga dilakukan adanya Riset produksi yang melakukan riset PPID KAI dan riset audiens, Genre and Theme (Genre dan Tema), hatching your plot (ide cerita), writing the screenplay (menulis skenario), stars and actors (talent), drawing on ideas (storyboard), setting lokasi, dan setting scene

This final project is a Public Service Announcement (ILM) with the theme of PPID (Information and Documentation Management Official) with a duration of 13 minutes 28 seconds with the title "Transparency at Your Fingertips". The video is divided into 2 parts, the first part is 5 minutes 51 seconds long and the second video is 7 minutes 37 seconds long, in collaboration with PT KAI (Persero) Daop 1 Jakarta. This video is intended for Gen Z (aged 8–23 years) to socialize access to PPID services. This project is useful for academics as a reference, for partners for education and promotion, and for students as a collaborative experience. The creative process includes research, theme determination, scenario writing, storyboarding, talent selection, and location and scene settings. The Creative Process also includes production research that conducts PPID KAI research and audience research, Genre and Theme (Genre and Theme), hatching your plot (story idea), writing the screenplay (writing the scenario), stars and actors (talent), drawing on ideas (storyboard), location setting, and scene setting