Pengembangan Kawasan Keraton Ratu Boko Berdasarkan Citra Destinasi dan Daya Tarik dalam Mendukung Revisit Intention

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi wisata Keraton Ratu Boko, menganalisis citra destinasi dan daya tarik wisata dalam mendukung revisit intention wisatawan, serta merancang video promosi, desain camping ground, dan buku saku wisata sebagai strategi peningkatan kunjungan ulang. Metode yang digunakan meliputi observasi dan wawancara dengan teknik purposive sampling, serta penilaian sumber daya wisata berdasarkan tujuh indikator Avenzora (2008). Data citra destinasi, daya tarik, dan revisit intention diperoleh melalui penyebaran kuesioner kepada 100 wisatawan menggunakan teknik accidental sampling, kemudian dianalisis secara kuantitatif dan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Keraton Ratu Boko memiliki lima daya tarik utama dan citra destinasi yang dinilai baik dari aspek afektif, kognitif, dan konatif. Daya tarik wisata juga dianggap unggul berdasarkan atraksi, aksesibilitas, amenitas, dan ancillary. Citra destinasi dan daya tarik terbukti berpengaruh signifikan terhadap niat kunjungan ulang, dengan implikasi penting pada promosi visual dan pelestarian nilai sejarah.

This study aims to identify the tourism potential of Keraton Ratu Boko, analyse the destination image and tourist attractions in supporting tourist revisit intention, and design promotional videos, camping ground designs, and tourist pocket books as strategies to increase revisit intention. The methods used include observation and interviews using purposive sampling techniques, as well as an assessment of tourism resources based on seven indicators from Avenzora (2008). Data on destination image, attractions, and revisit intention were obtained through the distribution of questionnaires to 100 tourists using accidental sampling techniques, then analysed quantitatively and qualitatively. The research results indicate that Keraton Ratu Boko has five main attractions and a positive destination image in terms of affective, cognitive, and conative aspects. Tourist attractions are also considered superior based on attractions, accessibility, amenities, and ancillary facilities. Destination image and attractions were found to significantly influence revisit intention, with important implications for visual promotion and the preservation of historical value.