| dc.contributor.advisor | Nugroho, David Rizar | |
| dc.contributor.advisor | Yuliasari, Ika | |
| dc.contributor.author | Ma'arif, Renaldi Fatur | |
| dc.date.accessioned | 2025-07-16T08:42:30Z | |
| dc.date.available | 2025-07-16T08:42:30Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/165117 | |
| dc.description.abstract | Proyek akhir ini membahas proses produksi video company profile untuk Kafe
Butterfields yang bertujuan memperkuat citra brand dan mempromosikan bisnis kepada
calon pelanggan. Sebagai UMKM, Butterfields membutuhkan konten visual yang menarik
untuk merepresentasikan identitasnya. Produksi video ini menggunakan metode
Multimedia Development Life Cycle (MDLC) yang terdiri dari enam tahapan: concept,
design, material collecting, assembly, testing, dan distribution. Editor video memiliki
peran penting dalam membentuk narasi dengan menerapkan teknik Kuleshov effect, yang
mendukung konsep utama berupa interactive storytelling. Teknik ini digunakan untuk
membangun resonansi emosional melalui penyusunan gambar, tanpa mengandalkan
ekspresi visual yang eksplisit. Hasil akhir berupa video company profile dipublikasikan
melalui platform media sosial YouTube dan Instagram sebagai bagian dari strategi
branding Butterfields untuk menjangkau audiens secara lebih luas dan personal. | |
| dc.description.abstract | This final project explores the production of a company profile video for Butterfields
Café, aimed at strengthening its brand image and promoting the business to potential
customers. As an SME, Butterfields requires engaging visual content to represent its
identity. The production followed the Multimedia Development Life Cycle (MDLC) method,
consisting of six stages: concept, design, material collecting, assembly, testing, and
distribution. The video editor played a crucial role in shaping the narrative using the
Kuleshov effect technique, supporting the main concept of interactive storytelling. This
editing approach was used to evoke emotional responses through image sequencing,
enhancing message delivery without relying on explicit expressions. The final video serves
as both a promotional tool and a medium to build a more personal connection with the
audience and has been distributed through social media platforms YouTube and Instagram
as part of Butterfields' branding strategy. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Teknik Editing Berbasis Kuleshov Effect Dalam Proses Produksi Video Company Profile di Kafe Butterfields | id |
| dc.title.alternative | Editing Techniques Based on the Kuleshov Effect in the Production Process of a Company Profile Video at Butterfields Café | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Company Profile | id |
| dc.subject.keyword | kuleshov effect | id |
| dc.subject.keyword | editing video | id |
