| dc.contributor.advisor | Nugroho, David Rizar | |
| dc.contributor.author | Julizar, Sabrina Aprilianti | |
| dc.date.accessioned | 2025-07-11T07:35:56Z | |
| dc.date.available | 2025-07-11T07:35:56Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/164666 | |
| dc.description.abstract | Proyek akhir ini menguraikan penulisan naskah berbasis interactive storytelling dalam produksi video company profile Kafe Butterfields. Tujuan utamanya adalah merancang narasi bercabang melalui fitur yang memungkinkan audiens berinteraksi secara langsung, seperti memilih opsi cerita dan memilih elemen visual. Naskah dirancang dengan menerapkan brand storytelling yang adaptif terhadap format interaktif. Hasil proyek ini diharapkan dapat menghadirkan pendekatan interactive storytelling yang dirancang untuk mendorong keterlibatan emosional audiens, menciptakan pengalaman menonton yang personal, serta memperkuat penyampaian pesan dan identitas brand Kafe Butterfields melalui narasi yang partisipatif. Konsep ini juga membuka peluang eksplorasi baru dalam produksi konten kreatif di ranah digital. Video ini dipublikasikan melalui platform YouTube guna menjangkau audiens yang luas, sekaligus memanfaatkan fitur interaktif seperti end screen, dan card yang mendukung pengalaman menonton yang lebih partisipatif. | |
| dc.description.abstract | The final project explores the scriptwriting process based on interactive storytelling for the production of Butterfields Cafe's company profile video. The primary objective is to design a branching narrative using features that allow audiences to engage directly such as choosing storyline paths and visual elements. The script applies adaptive brand storytelling tailored to interactive formats. The outcome of this project aims to present an interactive storytelling approach that fosters emotional engagement, delivers a personalized viewing experience, and strengthens the communication of Butterfields Cafe’s brand identity through participatory narration. This concept also opens up new possibilities for creative content production in the digital landscape. The video is published on YouTube to reach a broader audience while utilizing interactive features such as end screens and cards to enhance participatory viewing. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Penulisan Naskah Berbasis Interactive Storytelling dalam Proses Produksi Video Company Profile Kafe Butterfields | id |
| dc.title.alternative | Scriptwriting Based on Interactive Storytelling in the Production of Butterfields Cafe’s Company Profile Video | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Brand | id |
| dc.subject.keyword | Company profile video | id |
| dc.subject.keyword | Interactive storytelling | id |
| dc.subject.keyword | Scriptwriting | id |
