| dc.contributor.advisor | Santoso, Hudi | |
| dc.contributor.author | Pangestuti, Syafitrie | |
| dc.date.accessioned | 2025-06-28T02:23:42Z | |
| dc.date.available | 2025-06-28T02:23:42Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/163216 | |
| dc.description.abstract | Media monitoring menggunakan tools Brand24 merupakan aktivitas yang dilakukan untuk memantau penyebutan (mentions) terkait perusahaan di media online dan media sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara mendalam, studi pustaka, dan dokumentasi. Tujuan dari penelitian ini adalah untuk menganalisis aktivitas media monitoring menggunakan tools Brand24 dalam memahami dan meningkatkan citra PT Metra-Net, dengan menggunakan teori dari Syahputra dan Kriyantono. Hasil penelitian menunjukkan bahwa aktivitas media monitoring dengan Brand24 mencakup tiga tahap utama: pengumpulan data (data mining), analisis pemberitaan, dan pelaporan. Upaya peningkatan citra dilakukan melalui berbagai kegiatan yang meliputi publications, event, news, community
involvement, identity media, lobbying, dan social investment. | |
| dc.description.abstract | Media monitoring using Brand24 tools is an activity carried out to monitor mentions related to the company in online media and social media. This research uses a descriptive qualitative approach with data collection methods through observation, in-depth interviews, literature study, and documentation. The purpose of this research is to analyse media monitoring activities using Brand24 tools in understanding and improving PT Metra-Net's image, using theories from Syahputra and Kriyantono. The results show that media monitoring activities with Brand24 include three main stages: data mining, news analysis, and reporting.
Image enhancement efforts are carried out through various activities including publications, events, news, community involvement, media identity, lobbying, and social investment. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Media Monitoring Menggunakan Tools Brand24 dalam Menganalisis Citra PT Metra-Net | id |
| dc.title.alternative | Media Monitoring Using Brand24 Tools in Analyzing the Image of PT Metra-Net | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | media monitoring | id |
| dc.subject.keyword | Corporate secretary & communication | id |
| dc.subject.keyword | Positive Image | id |
