| dc.contributor.advisor | Hidayat, Aceng | |
| dc.contributor.advisor | Rahmawati, Alfi | |
| dc.contributor.author | Santoso, Aisyah Ramdani | |
| dc.date.accessioned | 2024-08-15T06:02:54Z | |
| dc.date.available | 2024-08-15T06:02:54Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157457 | |
| dc.description.abstract | OPRA Entertainment, bagian dari PT Benings Pratama Group, bekerja sama
dengan PT Vidio Dot Com untuk mempromosikan Pertaruhan The Series 2 melalui
Podcast Versus di YouTube. Efektivitas komunikasi persuasif promosi ini rendah
berdasarkan analisis jangkauan dan keterlibatan YouTube OPRA Entertainment.
Penelitian ini mengkaji proses komunikasi persuasif dalam Podcast Versus sebagai
media promosi. Hasilnya menunjukkan bahwa penggunaan tagar yang terbatas dan
deskripsi video yang kosong mengurangi visibilitas dan daya tarik. Disarankan
untuk menambah variasi tagar dan deskripsi yang lebih informatif. Hasil tanggapan
penonton positif, namun ditemukan kritik dan solusi terhadap beberapa aspek
penyajian. Temuan ini memberikan panduan untuk memperbaiki komunikasi
persuasif sebagai strategi promosi serial film pada Podcast Versus YouTube OPRA
Entertainment yang lebih efektif. | |
| dc.description.abstract | OPRA Entertainment, part of PT Benings Pratama Group, collaborated with PT
Vidio Dot Com to promote Pertaruhan The Series 2 through Podcast Versus on
YouTube. The persuasive communication effectiveness of this promotion is low
based on analysis of OPRA Entertainment's YouTube reach and engagement. This
research examines the persuasive communication process in Podcast Versus as a
promotional medium. The results show that the limited use of hashtags and empty
video descriptions reduce visibility and appeal. It is recommended to add a variety
of hashtags and more informative descriptions. The results of audience responses
were positive, but there were criticisms and solutions to some aspects of the
presentation. The findings provide guidance to improve persuasive communication
as a promotional strategy for a more effective movie series on OPRA
Entertainment's Podcast Versus YouTube. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Analisis Komunikasi Persuasif pada Podcast Versus OPRA Entertainment sebagai Media Promosi | id |
| dc.title.alternative | Analysis of Persuasive Communication on Podcast Versus OPRA Entertainment as a Promotional Media | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | promotional media | id |
| dc.subject.keyword | youtube | id |
| dc.subject.keyword | persuasive communication | id |
| dc.subject.keyword | OPRA Entertainment | id |
| dc.subject.keyword | Podcast Versus | id |
