Strategi Promosi Pariwisata Konservasi Penyu Melalui Pembuatan Video Cinematic

Abstract

Konservasi Penyu Pantai Pangumbahan menjadi pariwisata yang dipilih oleh Dinas Pariwisata dan tim untuk dibuatkan video promosi dengan bentuk video cinematic. Dipilihnya Konservasi Penyu karena selain karena untuk lebih mengenalkan kepada khalayak luas tentang pariwisata ini. Proyek ini menggunakan penelitian deskriptif, dilakukan secara berkelompok dengan beranggotakan empat orang membuat video cinematic pariwisata. Waktu produksi project dan penyusunan karya tulis ini dimulai dari penyusunan proposal project dan melaksanakan proses pra produksi sampai dengan pasca produksi terhitung mulai dari pertengaha bulan febuari sampai dengan awal maret. Aspek promosi ekowisata Konservasi Penyu Pantai Pangumbahan meliputi keindahan Pantai, kegiatan Konservasi Penyu dengan adanya pelepasan tukik atau bayi penyu dan pemandangan penyu bertelur.. Aspek-aspek promosi tersebut diaplikasikan dalam video dengan bentuk cinematic untuk menampilkan keindahan pantai, keadaan sekitar Konservasi Penyu, aktivitas penyu. Pengaplikasian teori dan aspek promosi yang dilakukan pada laporan proyek akhir ini yaitu menggunakan teori Model Perencanaan Komunikasi Alu Tanda “?” pada model lima langkah yang digunakan pada proyek ini diantaranya, identifikasi target khalayak, penetapan tujuan, penyusunan pesan, pemilhan media dan terakhir evaluasi.

Pangumbahan Beach Turtle Conservation is the tourism chosen by the Tourism Office and the team to make promotional videos in the form of cinematic videos. The Turtle Conservation was chosen because apart from being able to introduce the wider audience to tourism. This project uses descriptive research, carried out in groups of four people making cinematic tourism videos. The project production time and preparation of this written work starts from preparing the project proposal and carrying out the pre-production process to post-production starting from mid-February to early March. Promotional aspects of Pangumbahan Beach Turtle Conservation ecotourism include the beauty of the beach, Turtle Conservation activities with the release of hatchlings or baby turtles and views of turtles laying eggs. These promotional aspects are applied in videos in cinematic form to show the beauty of the beach, the conditions surrounding the Turtle Conservation, turtle activities . The application of theory and promotional aspects carried out in this final project report is using the theory of the Alu Tanda "?" The five step model used in this project includes identifying the target audience, setting goals, preparing messages, selecting media and finally evaluating.

Pangumbahan Beach Turtle Conservation is the tourism chosen by the Tourism Office and the team to make promotional videos in the form of cinematic videos. The Turtle Conservation was chosen because apart from being able to introduce the wider audience to tourism. This project uses descriptive research, carried out in groups of four people making cinematic tourism videos. The project production time and preparation of this written work starts from preparing the project proposal and carrying out the pre-production process to post-production starting from mid-February to early March. Promotional aspects of Pangumbahan Beach Turtle Conservation ecotourism include the beauty of the beach, Turtle Conservation activities with the release of hatchlings or baby turtles and views of turtles laying eggs. These promotional aspects are applied in videos in cinematic form to show the beauty of the beach, the conditions surrounding the Turtle Conservation, turtle activities . The application of theory and promotional aspects carried out in this final project report is using the theory of the Alu Tanda "?" The five step model used in this project includes identifying the target audience, setting goals, preparing messages, selecting media and finally evaluating.