Perencanaan Ikon Wisata Berdasarkan Persepsi Masyarakat dan Budayawan di Desa Cikancana Kecamatan Sukaresmi Kabupaten Cianjur

Abstract

Desa Cikancana memiliki potensi budaya material, immaterial, bentang alam flora, dan fauna dikembangkan sebagai desa wisata dengan karakteristik khusus sebagai identitasnya. Identitas desa wisata dalam hal ini dapat berupa ikon wisata. Tujuan dari penelitian ini adalah mengidentifikasi potensi objek yang dapat dijadikan ikon wisata untuk Desa Cikancana. Menganalisis tingkat pengetahuan masyarakat, eksistensi dan kesesuaian terkait potensi objek yang ada. Merancang ikon wisata berdasarkan persepsi masyarakat dan budayawan terhadap potensi objek. Menganalisis penilaian masyarakat dan budayawan terhadap rancangan ikon wisata. Penelitian dilaksanakan pada bulan November-Desember 2023 di Desa Cikancana Kecamatan Sukaresmi Kabupaten Cianjur. Data penelitian diperoleh melalui observasi, wawancara (indepth interview) dan kuesioner. Analisis data menggunakan tabel distribusi frekuensi dengan analisis kualitatif deskriptif. Hasil penelitian menunjukkan potensi tertinggi pada jenis budaya material yaitu anyaman lidi, kutu mayang, dan pangsi. Budaya immaterial yaitu gotong royong musyawarah, dan bertani. Bentang alam, flora dan fauna nya yaitu sungai cikundul perbukitan (Bukit Lemat), kawasan agro, durian, singkong, jagung, kelapa kerbau atau munding dan kambing. Objek tersebut dirancang menjadi sebuah desain ikon wisata. Desain ikon berupa tugu bakul tani, logo dan nama desa untuk kawasan agrowisata serta gapura pintu masuk untuk Desa Cikancana yang kemudian dibuat dalam bentuk tiga dimensi (3D).

Cikancana Village has the potential for material, immaterial culture, flora and fauna landscapes to be developed as a tourist village with special characteristics as its identity. In this case, the identity of a tourist village can be a tourist icon. The aim of this research is to identify potential objects that can be used as tourist icons for Cikancana Village. Analyzing the level of community knowledge, existence and suitability regarding the potential of existing objects. Designing tourist icons based on public and cultural perceptions of the object's potential. Analyzing public and cultural assessments of tourist icon designs. The research was carried out in November-December 2023 in Cikancana Village, Sukaresmi District, Cianjur Regency. Research data was obtained through observation, interviews (in-depth interviews) and questionnaires. Data analysis uses a frequency distribution table with descriptive qualitative analysis. The results of the research show the highest potential in the types of material culture, namely woven sticks, mayang lice, and pangsi. Immaterial culture is mutual cooperation, deliberation, and farming. The landscape, flora and fauna are the Cikundul river, hills (Bukit Lemat), agro areas, durian, cassava, corn, coconut, buffalo or munding and goats. This object is designed to be a tourist icon design. The icon design is in the form of a farmer's basket monument, logo and village name for the agro-tourism area as well as the entrance gate for Cikancana Village which was then made in three dimensions (3D).