| dc.contributor.advisor | Pranata, Rici Tri Harpin | |
| dc.contributor.author | Mawanto, Labitha Haifa | |
| dc.date.accessioned | 2024-08-12T06:45:27Z | |
| dc.date.available | 2024-08-12T06:45:27Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157176 | |
| dc.description.abstract | Promosi melalui media digital terus berkembang setiap tahunnya seiring dengan meningkatnya penggunaan internet sebagai media iklan untuk brand, produk, dan jasa. Komunikasi pemasaran digital memanfaatkan media digital melalui internet untuk menjangkau target konsumen, membantu meningkatkan kesuksesan produk atau jasa yang dijual. Mitra Finpay menggunakan media digital untuk mempromosikan produknya, yaitu berupa aplikasi Point of Sales (POS) yang menyediakan layanan Payment Point Online Bank (PPOB) dan fitur Quick Response Code Indonesian Standard (QRIS). Metode yang digunakan proyek akhir ini adalah Multimedia Development Life Cycle (MDLC) yang dibagi menjadi enam, yaitu concept, design, material collection, assembly, testing, dan distribution. Hasil dari proyek ini adalah strategi editor dalam mencapai tujuan tersebut dengan menerapkan alur kerja editor dan menerapkan compilation editing dalam pembuatan video iklan digital Mitra Finpay di PT Finnet Indonesia. Editor membantu menentukan konsep, mempersiapkan peralatan, memberi saran saat shooting, melakukan penyuntingan atau editing dan publikasi sesuai dengan metode MDLC. Sedangkan implementasi compilation editing diterapkan dengan menggunakan dua tahapan editing, yaitu tahapan offline editing dan online editing. | |
| dc.description.abstract | Promotion through digital media continues to grow every year along with the increasing use of the internet as an advertising medium for brands, products and services. Digital marketing communications utilize digital media via the internet to reach target consumers, helping to increase the success of the products or services being sold. Finpay partners use digital media to promote their products, namely in the form of a Point of Sales (POS) application which provides Payment Point Online Bank (PPOB) services and the Quick Response Code Indonesian Standard (QRIS) feature. The method used in this final project is the Multimedia Development Life Cycle (MDLC) which is divided into six, namely concept, design, material collection, assembly, testing, and distribution. The result of this project is the editor's strategy in achieving this goal by implementing the editor's workflow and implementing compilation editing in making digital advertising videos for Finpay Partners at PT Finnet Indonesia. Editors help determine concepts, prepare equipment, provide advice during shooting, edit and publish according to the MDLC method. Meanwhile, the implementation of compilation editing is carried out using two stages, namely offline editing and online editing. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Strategi Editor dalam Pembuatan Video Iklan Digital Mitra Finpay di PT Finnet Indonesia | id |
| dc.title.alternative | | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | MDLC | id |
| dc.subject.keyword | iklan digital | id |
| dc.subject.keyword | Digital Advertising | id |
| dc.subject.keyword | compilation editing | id |
| dc.subject.keyword | Mitra Finpay | id |
