Teknik "AIDA" dalam Copywriting Konten Iklan Media Sosial PT. Oasis Waters Internasional

Abstract

PT. Oasis Water International, perusahaan air minum kemasan Indonesia, aktif memanfaatkan media sosial untuk upayanya pemasaran. Project akhir ini mengkaji peran dan proses copywriter dalam membuat konten iklan media sosial di PT. Oasis Water International, serta mengevaluasi efektivitas konten iklan media sosial perusahaan. Data dikumpulkan melalui partisipasi aktif, observasi, dan studi literatur. Project akhir ini menunjukkan bahwa copywriter memainkan peran untuk mengembangkan konsep, menulis skrip, dan membuat storyboard, memastikan produk akhir selaras dengan tujuan pemasaran perusahaan dan target audiens. Efektivitas konten iklan media sosial perusahaan dievaluasi berdasarkan berbagai faktor, termasuk tingkat interaksi, kesadaran merek, dan konversi penjualan. Konten iklan yang menarik dan informatif terbukti meningkatkan interaksi dan kesadaran merek, serta mendorong konversi penjualan.

PT. Oasis Water International, an Indonesian bottled water company, actively utilizes social media for its marketing efforts. This last project analyzes the role and process of copywriters in creating social media advertising content at PT. Oasis Water International, as well as evaluates the effectiveness of the company's social media advertising content. The data was collected through active participation, observation, and literature study. The last project reveal that copywriters play a crucial role for developing concepts, writing scripts, and creating storyboards, ensuring that the final product aligns with the company's marketing objectives and resonates with the target audience. The effectiveness of the company's social media advertising content is evaluated based on various factors, including interaction rates, brand awareness, and sales conversions. Engaging and informative advertising content is proven to increase interaction and brand awareness, as well as drive sales conversions.