| dc.contributor.advisor | Ramdani, Guruh | |
| dc.contributor.advisor | Marithasari, Harries | |
| dc.contributor.author | AINI, WIDYA NURUL | |
| dc.date.accessioned | 2024-08-09T04:08:24Z | |
| dc.date.available | 2024-08-09T04:08:24Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/156823 | |
| dc.description.abstract | Promosi menu baru kopi Beanspot dibuat dalam bentuk video iklan dengan
fokus menggunakan teknik penulisan naskah tiga babak. Tujuan dari makalah
seminar hasil ini adalah menganalisis naskah dengan penerapan teknik tiga babak
dalam produksi video iklan menu baru bean spot dan menganalisis karakteristik
penulisan naskah video iklan minuman. Prosedur kerja penulisan naskah terdiri dari
tiga tahap yaitu praproduksi, produksi, dan pascaproduksi. Tahapan-tahapan
tersebut meliputi riset, analisis data, pembuatan konsep, penulisan naskah, dan
penyesuaian naskah. Penggunaan teknik penulisan naskah tiga babak meliputi
babak pertama, babak kedua dan babak ketiga, elemen-elemen naskah. Mengetahui
karakteristik perbedaan penulisan naskah video iklan minuman bertujuan untuk
membantu memastikan bahwa narasi yang dibuat memiliki pesan yang dirancang
efektif untuk memengaruhi audiens. | |
| dc.description.abstract | Promoting Beanspot's new coffee menu through a video advertisement
structured with a three-act script writing technique. The purpose of this seminar
paper is to analyze the script using the three-act technique in the production of
Beanspot's new menu video advertisement and to analyze the characteristics of
script writing in beverage advertisements. The script writing process consists of
three stages: pre-production, production, and post-production. These stages
include research, data analysis, concept development, script writing, and script
adjustments. The use of the three-act script writing technique involves the first act,
second act, and third act, along with script elements. Understanding the
characteristics of script writing differences in beverage advertisement aims to
ensure that the narrative created effectively conveys the intended message to
influence the audience. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Implementasi Teknik Tiga Babak pada Penulisan Naskah Video Iklan Menu Baru Ready To Drink Bean Spot di PT Sumber Alfaria Trijaya | id |
| dc.title.alternative | Implementation of the Three-Act Technique in Scriptwriting for the New "Ready To Drink" Menu Advertisement Video at Bean Spot PT Sumber Alfaria Trijaya | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Script Writing | id |
| dc.subject.keyword | Three-act technique | id |
| dc.subject.keyword | Video advertisement | id |
