Modal Sosial Masyarakat dalam Pengembangan Ekowisata Desa di Kabupaten Batang

Abstract

Desa Pacet dan Desa Pandansari di Kabupaten Batang memiliki potensi alam dan budaya yang mendukung pengembangan ekowisata desa melalui modal sosial yang memengaruhi keberhasilan pengembangan wisata di desa. Tujuan dari penelitian ini yaitu menganalisis kondisi modal sosial masyarakat, menganalisis hubungan unsur-unsur modal sosial masyarakat dan menyusun rencana pengembangan dan program ekowisata desa berdasarkan analisis dan hubungan modal sosial pada masyarakat di Desa Pandansari dan Pacet Kabupaten Batang. Penelitian dilaksanakan bulan Desember 2023 hingga Januari 2024 di Desa Pandansari dan Desa Pacet Kabupaten Batang, Provinsi Jawa Tengah. Data yang diambil yaitu data nilai modal sosial masyarakat (norma, kepercayaan dan jaringan), karakteristik masyarakat, kondisi umum kawasan. Pengambilan data dilakukan dengan studi dokumen, observasi lapang, wawancara dan kuesioner dengan analisis data yaitu analisis skala likert dan analisis korelasi rank spearman. Persentase rata-rata modal sosial pada Desa Pandansari dan Desa pacet yaitu kuat. Hubungan pada setiap indikator modal sosial yaitu pada Desa Pandansari memiliki hubungan yang cukup dan Desa Pacet hubungan yang kuat. Hasil analisis dibuat dalam bentuk rencana pengembangan ekowisata dan program ekowisata desa.

Pacet Village and Pandansari Village in Batang Regency have natural and cultural potential that supports the development of village ecotourism through social capital which influences the success of tourism development in the village. The aim of this research is to analyze the condition of community social capital, analyze the relationship between the elements of community social capital and prepare a development plan and village ecotourism program based on the analysis and relationship of social capital in the community in Pandansari and Pacet Villages, Batang Regency. The research was carried out from December 2023 to January 2024 in Pandansari Village and Pacet Village, Batang Regency, Central Java Province. The data taken is data on the value of community social capital (norms, trust and networks), community characteristics, general conditions of the area. Data collection was carried out by document study, field observation, interviews and questionnaires with data analysis, namely Likert scale analysis and Spearman rank correlation analysis. The average percentage of social capital in Pandansari Village and Pacet Village is strong. The relationship between each social capital indicator is that Pandansari Village has sufficient relationships and Pacet Village has strong relationships. The results of the analysis are made in the form of an ecotourism development plan and village ecotourism program