dc.contributor.advisor | Suparman | |
dc.contributor.advisor | Gunawan, Ayumi Fitriani | |
dc.contributor.author | AKBAR, WISNHU PRAMUDYA | |
dc.date.accessioned | 2024-08-08T01:50:42Z | |
dc.date.available | 2024-08-08T01:50:42Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/156557 | |
dc.description.abstract | Perkembangan teknologi informasi pada saat ini dapat memudahkan manusia
untuk melihat berbagai informasi yang beredar di dunia digital. PDAM Tirta
Pakuan Kota Bogor merupakan instansi pemerintah yang melakukan pemasaran
melalui media digital, salah satunya media sosial. Media sosial memiliki peran yang
sangat penting dalam kehidupan kita saat ini, pengguna media sosial dapat berbagi
informasi berbentuk peristiwa, gambar, serta video. Media sosial yang digunakan
oleh PDAM sebagai media pemasaran yaitu YouTube. YouTube digunakan PDAM
untuk media pemasaran yaitu berbentuk web series. Tujuannya yaitu untuk
menyampaikan informasi yang relevan dan tepat waktu melalui web series “Tirta”.
Waktu pelaksanaan proyek akhir yaitu selama dua bulan. Teknik pengumpulan data
dilakukan dengan cara partisipasi aktif, observasi, dokumentasi dan studi pustaka.
Proyek akhir menghasilkan video web series sebanyak tiga episode, episode
pertama berjudul “Air Bersih”, episode dua berjudul “Hemat Air”, dan episode tiga
berjudul “Pelayanan”. Videografer sudah menerapkan teknik pengambilan gambar
berupa sudut pengambilan gambar/type of shot, angle/Sudut pengambilan gambar
dan camera movement.
Kata kunci: pemasaran, teknik pengambilan gambar, web series | |
dc.description.abstract | The current development of information technology can make it easier for
humans to see various information circulating in the digital world. PDAM Tirta
Pakuan Bogor City is a government agency that carries out marketing through
digital media, one of which is social media. Social media has a very important role
in our lives today, social media users can share information in the form of events,
images and videos. The social media used by PDAM as marketing media is
YouTube. YouTube is used by PDAM for marketing media, namely in the form of
a web series. The aim is to convey relevant and timely information through the
"Tirta" web series. The final project implementation time is two months. Data
collection techniques were carried out by means of active participation, observation,
documentation and literature study. The results of final project produced a video
web series with three episodes, the first episode entitled "Clean Water", episode
two entitled "Save Water", and episode three entitled "Service". Videographers
have applied shooting techniques in the form of shooting angle/type of shot,
shooting angle and camera movement
Keywords: image capture techniques, marketing, web series. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Implementasi Teori Teknik Pengambilan Gambar pada Pembuatan Video Web Series "Tirta" | id |
dc.title.alternative | Implementation of Shooting Technique Theory in the Making of the Video Web Series "Tirta" | |
dc.type | Tugas Akhir | |
dc.subject.keyword | Pemasaran | id |
dc.subject.keyword | teknik pengambilan gambar | id |
dc.subject.keyword | Marketing | id |
dc.subject.keyword | web series | id |
dc.subject.keyword | Image capture techniques | id |
dc.subject.keyword | web series | id |