| dc.contributor.advisor | Rahayu, Kania Sofiantina | |
| dc.contributor.advisor | Rahmani, Natasha Indah | |
| dc.contributor.author | Wardah, Rana | |
| dc.date.accessioned | 2024-08-06T08:03:30Z | |
| dc.date.available | 2024-08-06T08:03:30Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/156321 | |
| dc.description.abstract | Media promosi Instagram digunakan sebagai pengembangan suatu Desa
Wisata di Kecamatan Girimulyo. Media promosi tersebut sangat efektif digunakan
karena banyaknya pengguna Instagram yang tersebar di seluru dunia serta di
Indonesia sendiri mancapai 106 juta pengguna per April 2023 menurut data We Are
Social 2024. Tujuan dari penelitian ini yaitu untuk mengidentifikasi potensi
sumberdaya unggulan Alam dan Budaya dari sebuah Desa Wisata yang dinilai oleh
asesor menggunakan metode One Score – One Indicator (Avenzora, 2008),
kemudian menganalisis permasalahan akun Instagram Desa Wisata menggunakan
metode Design Thinking (Tim Brown, 2008) dengan penyebaran kuesioner kepada
100 responden wisatawan. Output yang dihasilkan adalah pengembangan akun
Instagram Desa Wisata dari segi desain dan konten Instagram dibuat menggunakan
aplikasi Canva Pro, Adobe Illustration CC 2017, Adobe Photoshop CC 2017 dan
Capcut Pro | |
| dc.description.abstract | Instagram promotional media is used as the development of a Tourism
Village in Girimulyo District. This promotional media is very effective to use
because of the large number of Instagram users spread throughout the world and
in Indonesia itself reaching 106 million users as of April 2023 according to We Are
Social 2024 data. The purpose of this study is to identify the potential of superior
Natural and Cultural resources of a Tourism Village assessed by assessors using
the One Score - One Indicator method (Avenzora, 2008), then analyze the problems
of the Tourism Village Instagram account using the Design Thinking method (Tim
Brown, 2008) by distributing questionnaires to 100 tourist respondents. The
resulting output is the development of the Tourism Village Instagram account in
terms of design and Instagram content created using the Canva Pro, Adobe
Illustration CC 2017, Adobe Photoshop CC 2017 and Capcut Pro applications. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengembangan Media Promosi Desa Wisata Di Kecamatan Girimulyo Kabupaten Kulon Progo Provinsi Daerah Istimewa Yogyakarta | id |
| dc.title.alternative | Development of Promotional Media for Tourism Villages in Girimulyo District, Kulon Progo Regency, Special Region of Yogyakarta Province | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Promotional Media | id |
| dc.subject.keyword | Instagram | id |
| dc.subject.keyword | Tourism Village | id |
| dc.subject.keyword | Design Thinking | id |
| dc.subject.keyword | Girimulyo District | id |
