| dc.contributor.advisor | Hadiyanto | |
| dc.contributor.author | Almira, Alifah Andina | |
| dc.date.accessioned | 2024-08-03T06:46:01Z | |
| dc.date.available | 2024-08-03T06:46:01Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/155539 | |
| dc.description.abstract | Media sosial, khususnya Instagram, telah menjadi salah satu platform utama untuk
mempromosikan berbagai acara, termasuk event olahraga seperti Adhyaksa
International Run yang diselenggarakan oleh Kejaksaan Agung Republik Indonesia.
Laporan proyek akhir ini bertujuan menerapkan proses berpikir kreatif pembuatan
konsep visual dan tekstual untuk konten video reels Instagram pada event Adhyaksa
International Run. Proyek akhir ini berlangsung selama tiga bulan, yakni FebruariApril 2024 di Kejaksaan Agung Republik Indonesia yang berlokasi di Jl. Panglima
Polim, Kec. Kebayoran Baru, Kota Jakarta Selatan, DKI Jakarta 12160. Alat dan
bahan yang digunakan dalam kegiatan proyek akhir ini yaitu kamera, lensa, audio
recorder, lighting, laptop, tripod, storyboard, shoot list, dan mockup. Prosedur kerja
kegiatan proyek akhir meliputi praproduksi, produksi, dan pascaproduksi. Proses
kreatif dilakukan melalui empat tahapan, yaitu tahap persiapan, inkubasi, iluminasi,
dan verifikasi. Analisis insight menunjukkan keberhasilan konten dalam
menjangkau audiens. | |
| dc.description.abstract | Social media, particularly Instagram, has become one of the main platforms for
promoting various events, including sports events such as the Adhyaksa
International Run organized by the Attorney General's Office of the Republic of
Indonesia. The purpose of this final project is to apply the creative thinking process
in the development of visual and textual concepts for Instagram Reels content at the
Adhyaksa International Run event. The final project took place over three months,
from February to April 2024, at the Attorney General's Office of the Republic of
Indonesia, located at Jl. Panglima Polim, Kec. Kebayoran Baru, South Jakarta City,
DKI Jakarta 12160. The tools and materials used in this final project include a
camera, lens, audio recorder, lighting, laptop, tripod, storyboard, shoot list, and
mockup. The project work procedure includes pre-production, production, and
post-production. The creative process is carried out through four stages:
preparation, incubation, illumination, and verification. Insight analysis shows the
success of the content in reaching the audience. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pembuatan Konsep Visual dan Tekstual untuk Konten Video Reels Instagram pada Event Adhyaksa International Run di Kejaksaan Agung RI | id |
| dc.title.alternative | The Creation of Visual and Textual Concepts for Instagram Reels Content for the Adhyaksa International Run Event at the Attorney General’s Office of the Republic of Indonesia | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | concept | id |
| dc.subject.keyword | creative | id |
| dc.subject.keyword | textual | id |
| dc.subject.keyword | visual | id |
