Penyutradaraan dalam Produksi Iklan di Batik Organik

Abstract

Batik diakui UNESCO sebagai warisan budaya dunia pada tanggal 2 Oktober 2009. Batik Organik, menggunakan bahan alami dan ramah lingkungan, semakin berkembang meskipun menghadapi tantangan dalam pemasaran. Promosi melalui iklan di media sosial seperti Instagram dapat menarik konsumen dan meningkatkan penjualan. Proses pembuatan iklan meliputi pra produksi, produksi, dan pasca produksi, dengan sutradara yang berperan penting dalam mengubah naskah menjadi visual yang menarik. Laporan proyek akhir ini menjelaskan penyutradaraan dan proses produksi iklan di Batik Organik, berdasarkan data dari wawancara dan studi pustaka. Instrumen yang digunakan dalam pengumpulan data laporan proyek akhir ini yaitu daftar pertanyaan, handphone, laptop, dan alat tulis. Penyutradaraan dilakukan oleh seorang sutradara dari awal hingga akhir, melalui tahapan persiapan, inkubasi, iluminasi, dan verifikasi. Tahap pra produksi meliputi diskusi tim, ide kreatif, naskah, storyboard, biaya produksi, talent, lokasi syuting, dan jadwal , dan reading naskah. Tahap produksi meliputi setting up, rehearsal, setting up shots, dan checking the tape. Tahap pasca produksi editing, preview, dan publikasi.

Batik was recognized by UNESCO as a world cultural heritage on October 2 2009. Organic Batik, using natural and environmentally friendly materials, is increasingly developing despite facing challenges in marketing. Promotion through advertising on social media such as Instagram can attract consumers and increase sales. The advertising creation process includes pre-production, production, and post-production, with the director playing an important role in turning the script into attractive visuals. This final project report explains the directing and production process of advertisements at Batik Organik, based on data from interviews and literature study. The instruments used in collecting data for this final project report were a list of questions, cellphones, laptops and stationery. Directing is carried out by a director from start to finish, through the stages of preparation, incubation, illumination and verification. The pre-production stage includes team discussions, creative ideas, script, storyboard, production costs, talent, shooting location and schedule, and script reading. The production stage includes setting up, rehearsal, setting up shots, and checking the tape. Post-production stages of editing, preview and publication.