| dc.contributor.advisor | Hidayat, Aceng | |
| dc.contributor.author | Salsabila, Ghina Amalia | |
| dc.date.accessioned | 2024-07-22T07:12:29Z | |
| dc.date.available | 2024-07-22T07:12:29Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154501 | |
| dc.description.abstract | Perusahaan Umum Percetakan Uang Republik Indonesia (Peruri) memperkenalkan produk Digital Business Solution, yaitu Peruri Sign dan Peruri Tera. Sebagai sarana untuk menyebarkan informasi, Peruri menggunakan media baru berupa video iklan komersial. Laporan akhir ini bertujuan untuk menjelaskan proses produksi dan penerapan teknik editing dalam pembuatan video iklan komersial untuk produk Peruri. Proses produksi melibatkan tahapan pra-produksi, produksi, dan pasca-produksi. Proses editing yang dilakukan menggunakan metode Multimedia Development Life Cycle (MDLC) dan metode offline editing dan online editing untuk meningkatkan efisiensi proses editing. Offline editing melibatkan penyusunan kasar sebelum efek visual dan koreksi warna, sementara online editing melibatkan penyempurnaan final dengan penambahan efek visual dan audio. Efektivitas video iklan komersial dilakukan melalui indikator seperti jumlah tayangan, aktivitas profil, respons komentar audiens, dan lain-lain. Hasil produksi diharapkan dapat meningkatkan dan menarik minat calon pelanggan terhadap produk Peruri. | |
| dc.description.abstract | The State Mint of the Republic of Indonesia (Peruri) has introduced its Digital Business Solution products, namely Peruri Sign and Peruri Tera. To disseminate information about these products, Peruri utilizes a new medium in the form of commercial advertising videos. This final report aims to explain the production process and the application of editing techniques in creating commercial advertisement videos for Peruri's products. The production process involves pre-production, production, and post-production stages. The editing process utilizes the Multimedia Development Life Cycle (MDLC) method, along with offline and online editing methods to enhance the efficiency of the editing process. Offline editing involves rough assembly before adding visual effects and color correction, while online editing entails the final refinement with the addition of complete visual and audio effects. The effectiveness of the commercial advertisement video is measured using indicators such as the number of views, profile activity, audience comment responses, and others. The production results are expected to increase and attract potential customers' interest in Peruri's products. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Penerapan Teknik Editing dalam Produksi Video Iklan Komersial Produk Peruri Sign dan Peruri Tera | id |
| dc.title.alternative | The Application of Editing Techniques in the Production of Commercial Advertisement Videos for Peruri Sign and Peruri Tera Products | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Editing video | id |
| dc.subject.keyword | online editing | id |
| dc.subject.keyword | video iklan | id |
| dc.subject.keyword | offline editing | id |
| dc.subject.keyword | peruri | id |
| dc.subject.keyword | Advertisement Video | id |
