dc.contributor.advisor | Santosa, Sesar Husen | |
dc.contributor.author | SEPTIYANINGSIH, LUTFI | |
dc.date.accessioned | 2024-07-16T03:57:08Z | |
dc.date.available | 2024-07-16T03:57:08Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/153763 | |
dc.description.abstract | Upaya untuk menarik minat konsumen dalam membeli produk dapat
dilakukan dengan beberapa cara salah satunya yaitu memastikan kemasan yang
digunakan berkualitas baik dan dapat menyampaikan unsur promosi. Tujuan dari
penelitian ini adalah melakukan identifikasi faktor dan kriteria dalam pemilihan
supplier, sehingga didapatkan alternatif supplier terbaik. Penelitian ini dilakukan
dengan menggunakan metode Analytical Hierarchy Process (AHP). Pengolahan
metode AHP dilakukan dengan menggunakan Software Super Decisions yang
berfungsi untuk menggambarkan model keputusan dan dapat menghitung hasil
analisis. Faktor pemilihan supplier disesuaikan dengan kondisi di perusahaan yang
meliputi kualitas, harga, dan pengiriman. Berdasarkan hasil penelitian didapatkan
faktor kualitas sebagai prioritas tertinggi dengan bobot 0,80. Peringkat supplier
dengan tingkat prioritas tertinggi yaitu Citra Prima dengan bobot 0,67. Hasil
penelitian ini dapat digunakan sebagai acuan perusahaan dalam melakukan proses
seleksi supplier, serta pilihan supplier terbaik yang dapat bekerja sama secara
optimal dengan perusahaan. | |
dc.description.abstract | Efforts to attract consumer interest in purchasing products can be done in
several ways, one of which is ensuring that the packaging used is of good quality
and can convey promotional elements. The aim of this research is to identify factors
and criteria in selecting suppliers, so that the best alternative supplier is obtained.
This research was conducted using the Analytical Hierarchy Process (AHP)
method. The AHP method processing is carried out using Super Decisions Software
which functions to describe decision models and can calculate analysis results.
Supplier selection factors are adjusted to conditions in the company which include
quality, price and delivery. Based on the research results, it was found that the
quality factor was the highest priority with a weight of 0.80. The supplier ranking
with the highest priority level is Citra Prima with a weight of 0.67. The results of
this research can be used as a reference for companies in carrying out the supplier
selection process, as well as choosing the best suppliers who can work optimally
with the company collaborates with PT Honoris Industry is to maintain good
relations so that the supplier can continue to supply the company's packaging needs. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Analisis Seleksi Supplier Kemasan LED Menggunakan Analytical Hierarchy Process (AHP) di PT Honoris Industry | id |
dc.title.alternative | Analysis of LED Packaging Supplier Selection Using Analytical Hierarchy Process (AHP) at PT Honoris Industry | |
dc.type | Tugas Akhir | |
dc.subject.keyword | AHP | id |
dc.subject.keyword | Super Decisions | id |
dc.subject.keyword | Supplier | id |