dc.contributor.advisor | Rachmawati, Eva | |
dc.contributor.advisor | Wijaksana, Yandi | |
dc.contributor.author | Akbar, Dendi Muhamad | |
dc.date.accessioned | 2024-07-09T08:19:51Z | |
dc.date.available | 2024-07-09T08:19:51Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/153298 | |
dc.description.abstract | Kepuasan pengunjung merupakan fungsi dari persepsi atas kinerja pengelola dengan harapan pengunjung. Penelitian ini bertujuan untuk mengidentifikasi proses pengambilan keputusan, kepuasan pengunjung, kesenjangan, serta rekomendasi strategi untuk pengelola. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 255 pengunjung, observasi lapang, dan studi literatur. Metode analisis data yang digunakan dalam penelitian yaitu analisis deskriptif, chi-square, IPA, CSI, dan analisis gap. Hasil akhir dari proses pengambilan keputusan, pengunjung merasa puas terhadap fasilitas maupun pelayanan. Hasil analisis IPA, terdapat satu atribut yang harus diperbaiki yaitu ketersediaan tempat parkir. Hasil analisis CSI, tingkat kepuasan pengunjung sebesar 77.21% dan termasuk kategori puas. Hasil dari analisis gap, terdapat tiga atribut yang memenuhi kepuasan pengunjung dan sebelas atribut yang belum memenuhi kepuasan pengunjung. Rekomendasi hasil penelitian untuk pengelola terdapat dua hal utama yaitu perbaikan mengenai fasilitas umum dan sarana informasi. | |
dc.description.abstract | Visitor satisfaction is a function of perceptions of management performance
and visitor expectations. The purpose of this research is to identify decision-making
processes, visitor satisfaction, gaps, and strategy recommendations for managers.
Data collection was carried out by distributing questionnaires to 255 visitors, field
observations, and literature studies. The data processing methods used in the
research were descriptive analysis, chi-square, IPA, CSI, and gap analysis. The final
result of the decision making process was that visitors feel satisfied with the
facilities and services. The IPA analysis showed that there was one attribute that
must be improved, namely the availability of parking spaces. The level of visitor
satisfaction resulted from CSI analysis was 77.21% and was included in the
satisfied category. The gap analysis showed that three attributes had met visitor
satisfaction, while eleven attributes had not met visitor satisfaction. There are two
main recommendations from the research results for managers, namely
improvements to public facilities and information facilities. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Kepuasan Pengunjung di Bumi Perkemahan Mandalawangi, Taman Nasional Gunung Gede Pangrango (TNGGP) | id |
dc.title.alternative | Satisfaction of Visitor to Mandalawangi Camping Ground, Mount Gede Pangrango National Park (TNGGP) | |
dc.type | Skripsi | |
dc.subject.keyword | karakteristik pengunjung | id |
dc.subject.keyword | kepuasan | id |
dc.subject.keyword | proses pengambilan keputusan | id |