Analisis kinerja usaha wana wisata kawah putih dan strategi pengembangann
Abstract
The current trend of tourist destinations which put more emphasis on natural objects and adventures has given rise on nature/adventure tourism. In line with this, is the increase in competition, hence the work performance of nature tourism management must be enhanced. The development of nature tourism needs a further deep study of the internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) of the company. Therefore, there needs to be appropriate strategic formulation to ensure the sustainability of this type of business. This study attempts to determine the business performance of Wana Wisata Kawah Putih. This study uses descriptive analysis, and to analyze the saticfaction level of visitors, Importance Performance Analysis (IPA) and to formulate the appropriate strategy to develop the business using SWOT (Strength- Weakness-Opportunity-Threat) analysis. Data and information are collected through intervies with questionnaires to visitors and managers using accidental and purposive sampling, as well as through field observation and literature studies. Results of the study showed that the business performance of Wana Wisata Kawah Putih with regard to production management and human resources, are not sufficient, such as much unused facilities and infrastructures, and inadequate human resources both in quality and quantity. The study showed a well performed activities with regard to finance and marketing. This is showed by the increase annual income due to various marketing strategies. Results of visitor’s satisfaction showed a total of 0,61 meaning the level of satisfaction visitor are moderate. This is due to low level of facilities conditions and single oriented tourism products. The resulted strategy for Wana Wisata Kawah Putih based on SWOT analysis is to support an aggressive growth such as maintaining tourism potentials and high image quality, increasing prime services to visitors, broadening collaboration and cooperation with other stakeholders and to extend marketing targets.
Collections
- UT - Forest Management [2977]