| dc.contributor.advisor | Sundawati, Leti | |
| dc.contributor.author | Sri Marlindha, Yovi | |
| dc.date.accessioned | 2023-10-08T23:28:35Z | |
| dc.date.available | 2023-10-08T23:28:35Z | |
| dc.date.issued | 2023-10 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/126075 | |
| dc.description.abstract | Kecamatan Leuwiliang memiliki potensi hutan rakyat yang cukup besar di
Kabupaten Bogor, salah satunya adalah Desa Karacak. Tujuan dari penelitian ini adalah
mengidentifikasi pelaku yang terlibat dalam proses pemasaran kayu hutan rakyat, dan
menjelaskan alur serta efisiensi pemasaran kayu dari hutan rakyat di Kecamatan
Leuwiliang. Pengambilan data penelitian dilaksanakan pada Juni-Agustus 2022 dengan
metode wawancara. Analisis yang digunakan dalam penelitian ini adalah margin
pemasaran, farmer’s share, rasio keuntungan, dan efisiensi pemasaran. Hasil penelitian
ini menunjukkan bahwa terdapat dua saluran pemasaran kayu dari hutan rakyat
Kecamatan Leuwiliang. Pelaku pemasaran pada saluran pertama terdiri dari petani hutan
rakyat dan industri sawmill, sedangkan pada saluran pemasaran kedua terdiri dari petani
hutan rakyat, pedagang pengumpul, dan industri sawmill. Nilai margin dan farmer’s
share pada saluran pemasaran pertama berturut turut sebesar 68,18% dan 31,82%;
sedangkan pada saluran pemasaran kedua sebesar 82,64 % dan 17,36%. Rasio
keuntungan K/B pemasaran hanya menguntungkan pada tingkat industri sawmill di
kedua saluran pemasaran. Nilai efisiensi pemasaran pada saluran pemasaran pertama
sebesar 50,17%; sedangkan saluran pemasaran kedua sebesar 70,42%. Kedua saluran
pemasaran kayu hasil hutan rakyat memiliki nilai efisiensi pemasaran lebih dari 50%
sehingga dikategorikan tidak memiliki efisiensi pemasaran yang baik. | id |
| dc.description.abstract | Leuwiliang Subdistrict has a significant potential for community forests in Bogor
Regency, and one of these areas is karacak Village. The aim of this research was to identify
the stakeholders involved in the marketing process of wood from community forests and
explain the flow and efficiency of wood marketing from community forests in Leuwiliang
Subdistrict. Data collection for this research was conducted from June to August 2022 using
interview methods. The analysis employed in this study included marketing margin,
farmer’s share, profit ratio, and marketing efficiency. The results of this research showed
that two channel for marketing wood from community forests in Leuwiliang Subdistrict.
The first channel involves community forest farmers and sawmill industries, while the
second channel comprises community forest farmers, collecting traders, and sawmill
industries. The margin and farmer’s share in the first marketing channel were 68.18% and
31.82%; respectively, while in the second marketing channel, they were 82.64% and
17.36%. The profit ratio (K/B) in marketing was only profitable at the sawmill industry
level in both channels. The marketing efficiency in the first channel was 50.17%; whereas
in the second channel, it was 70.42%. Both marketing channels for wood from community
forests had a marketing efficiency values exceeding 50%, categorizing them as not having
good marketing efficiency | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Pemasaran Kayu dari Hutan Rakyat Desa Karacak Kecamatan Leuwiliang Kabupaten Bogor | id |
| dc.title.alternative | Wood Marketing from Community Forests in Karacak Village, Leuwiliang Subdistrict, Bogor Regency | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | community forests | id |
| dc.subject.keyword | marketing channel | id |
| dc.subject.keyword | marketing efficiency | id |
| dc.subject.keyword | marketing stakeholders | id |