Komunikasi Inovasi Pertanian dalam mendukung Produktivitas dan Keberdayaan Petani di Era Digital

Abstract

Food, especially rice, is a severe problem in national life in Indonesia. In the last five years, there has been a significant decrease in rice productivity of 3.4% (BPS, 2019). This decline in rice productivity is thought to be closely related to the level of empowerment and farmers' access to innovation communication, especially with digital communication technology in agriculture. The research aims to analyze the determinants of productivity levels and design a digital innovation communication strategy to increase farmer empowerment and productivity. This research method was a survey supported by extracting qualitative information on related sources in rural Bogor. The results of this study showed that the level of farmer empowerment directly influenced farmer productivity and indirectly influenced positively by successively from the strongest: the use of ICT, individual characteristics, farmer innovation activities, and vice versa, indirectly negatively influenced by environmental support. This research shows that the role of digital innovation communication technology is significant in increasing farmer empowerment and productivity. Environmental support has a negative effect on farmer empowerment, meaning that dominance in the intervention of farmers leads to dependency or helplessness of farmers.