| dc.description.abstract | This program of partnership conducted by BUMN (as builder), in this case Bank BNI and small business as partner of construct work along with Bogor Bridge Agricultural University (IPB) represent institution of government having function as bridge institution, and also give recommendation for group of small (medium enterprise) to become candidate of partner construct. Target of this study in general is to analyze pattern channeling of credit to small entrepreneur through program of partnership of BUMN and strategy of development partnership conducted by PT Bank Negara Indonesia (Persero) Tbk of Bogor Small Credit Central unit with Advocacy Institute (LP) IPB. Data collecting conducted by interview to get secondary and primary data from small medium enterprises by using questioner instrument form, observation and study of bibliography to learn and study literature with problems which the medium deal checked. The number of respondent consist of 75 respondent divided in two, 50 respondent from IPB partner of construct and 25 respondent from non IPB partner of construct. Data obtained in the primary and secondary data form, than analyzed descriptively to determine internal weakness and strengths, and also opportunities and threats of externals company. Analyze conducted with analysis of Internal Factor Evaluation (IFE), Externals Factor Evaluation (EFE), matrix Internal Externals (IE) and also analyze matrix Strengths, Weaknesses, Opportunities and Threats (SWOT) to formulate alternative of strategy of partnership in Credit of Partner of BUMN (KKB) supporting program. According to study result obtained an internal factor influencing KKB program is proffering procedure which not twist and the proffering condition easy to. Externals factor influencing KKB program is market UKM potency which still be big and the number of competitor from bank of a kind BUMN and also private sector. Given the partner link condition and position from result matrix analyze IE, can be compiled by some partner strategy alternative KKB supporting program, that are : (1) expense credit management clipping process like administration expense, (2) adding administrative personnel outsourcing (3) more intensive promotion through various media and (4) performing socialization about KKB by inviting all client from UKM group. Strategy expected can realize partnership target, that is create UKM selfsupporting and taft. | id |
