Rancang Bangun Model Bisnis Finished Banknotes Perum Peruri Terintegrasi dengan Strategi Kesinambungan
Maarif, M. Syamsul
Suroso, Arif Imam
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Perum Peruri is a state-owned banknotes printing company that has a mandate from the government to print Rupiah notes ordered by Bank Indonesia (BI). Perum Peruri's highest income comes from banknote printing. Other income comes from printing security documents such as passports, stamps, excise duty, and land certificates. The high contribution of income from printing banknotes makes the position of Perum Peruri quite vulnerable to various changes in BI policy. For example, the implementation of the business model for providing Rupiah currency on a finished note or end to end is a BI policy that can potentially affect the sustainability of Perum Peruri's business. In addition, other factors can also affect the strategic environment of Perum Peruri, such as the impact of the shifting trend of payments from cash to digital, national economic growth, and extraordinary natural events such as the Covid-19 pandemic. This study is intended to determine the design of a new business model caused by changes in the strategic environment associated with the company's sustainability strategy. This study has 6 (six) objectives, each of which is interrelated. First, to identify and evaluate the current condition of Perum Peruri's banknotes printing business environment. Second, to formulate strategic assumptions for the upcoming Perum Peruri finished banknotes business model. Third, identify and describe the current Perum Peruri banknotes printing business model. Fourth, measure and formulate the maturity level of Perum Peruri's printing business continuity and Perum Peruri's finished banknotes business model perspective in the future. The fifth is to develop and recommend Perum Peruri's dynamic capabilities that support an integrated finished banknotes business model with sustainability. Finally, the sixth is to develop a design for an integrated sustainable Perum Peruri finished banknotes business model. The Issues Priority Matrix method is used to identify various issues that fall into the main priority category. Resources Based View is used to identify the company's internal resources that still need to be developed to support changes in the business model. Strategic Assumption Surfacing and Test analyzes various issues that fall into important and definite categories. Business Model Canvas is used to describe the company's business processes. Interpretive Structural Modeling is used to determine the perspective of the finished banknotes business model, the Sustainability Maturity Model is used to analyze the company's sustainability maturity level, and Dynamic Capability produces recommendations for configuring the internal resources owned in the face of environmental changes by making a company sustainability strategy. Sources of data and information are from BI, the Ministry of SOEs, Perum Peruri, and other parties in the ecosystem of the security printing industry. This research is expected to be a design for changing the business model of printing banknotes in the form of finished banknotes integrated with a sustainability strategy and become a reference for methodology and strategic studies for Perum Peruri in formulating models for other types of business. vii The research results are that changes to the finished banknotes business model are a priority issue that is categorized as necessary, very impactful, and has a very high level of certainty that it will occur, so it must be a significant concern for management. Perum Peruri still has to manage resources below the level of sustainable competitive advantages. Perum Peruri must also immediately prepare a finished banknotes business model integrated with a sustainability strategy by designing a business model that includes aspects of profit, people, and the planet, known as the Triple-Layered Business Model Canvas (TLBMC).
- DT - Business