Pendapat Konsumen terhadap Daging Ayam Dingin/Beku di Kota Medan

Abstract

Daging ayam atau karkas dapat disimpan dalam bentuk segar, segar dingin, atau beku. Masyarakat di Kota Medan masih berasumsi bahwa daging ayam segar lebih baik dibandingkan dengan daging ayam segar dingin atau beku. Penelitian ini bertujuan mengetahui pendapat konsumen terhadap daging ayam dingin/beku di Kota Medan. Data diperoleh dari 380 responden yang pernah membeli daging ayam dan berdomisili di Kota Medan. Data disajikan secara deskriptif dan dianalisis menggunakan uji Chi-square (χ2 ) untuk mengetahui hubungan antara karakteristik responden dengan pendapat konsumen tentang daging ayam dingin/beku. Hasil penelitian menunjukkan adanya hubungan yang nyata (p<0,05) antara umur, profesi/pekerjaan, tingkat pendidikan, pengalaman membeli daging ayam dingin/beku, frekuensi membeli, dan tempat pembelian dengan pendapat tentang daging ayam dingin/beku, sedangkan antara jenis kelamin dengan pendapat tentang daging ayam dingin/beku tidak ada hubungan yang nyata (p>0,05). Kriteria daging ayam segar dingin atau beku merupakan preferensi terakhir responden dalam memilih daging ayam.

Chicken meat or carcass can be sold as hot carcass and chilled fresh carcass. Most consumers in Medan assume that hot carcass is better than chilled fresh carcass. The aims of this study was to describe the consumer’s opinion on chilled fresh chicken meat in Medan. Data were collected from 380 respondents who live in Medan and had bought chicken meat. Data were presented descriptively and analysed using Chi-square test to analyse the relation between respondents characteristic and consumer’s opinion on chilled fresh chicken meat. The study showed that respondents characteristic, i.e., age, proffesion/job, level of education, experiences of buying, frequency of buying, and location of buying, had significant relation (p<0,05) with consumer’s opinion on chilled fresh chicken meat in Medan. Nevertheless, gender did not have significant relation (p>0,05) with and consumer’s opinion. Based on the rank from the first until the fifth in regards with the preference of consumers in buying chicken meat, chilled fresh chicken meat is the last preference of consumers in buying chicken meat.