Browsing by Subject "CETSCALE"
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Consumer Ethnocentrism and Instant Noodle Preferences: Comparative Study of Indonesian and Korean University Students
(2025)With the rising production and consumption of instant noodle, this quantitative research analyzes and compares consumer ethnocentrism and its effect on instant noodle preferences among university students in Indonesia and ... -
Segmentasi Pasar Berdasarkan Dimensi Gaya Hidup dan Etnosentrisme Konsumen (Studi Kasus Indonesia dan Singapura).
(2013)Studying consumer lifestyles and ethnocentrism is a unique way of finding out buyer behavior and market segmentation. This paper identifies consumer market segments existing among Indonesian and Singaporean consumers by ...
