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Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
(2013)
Aromatic rice is the type of rice that has a distinct aroma to other rice in general. The brand competition of rice in the Giant Taman Yasmin Bogor is very tight so it needed a way to maintain market by building strong ...
Analisis Brand Equity Produk Susu Pasteurisasi Momomilk di Bogor Junction dan Kantin Sapta Fateta IPB
(2014)
Milk is one of types beverage which nutritious and has economic value. Brands competition of dairy product in Bogor are getting tight, so the way to defend the customers by building a power of brand equity is much needed. ...
Analisis Brand Equity Pada Serambi Botani Bogor
(2013)
Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze ...
Analisis Brand Equity Produk Olahan Durian pada Gerai Sop Duren Lodaya, Bogor
(2014)
Brand equity is a positive differential effect, that if customers knowing the brand, they will give a response about the product or service. The objectives of this research are to obtain the element of brand equity, which ...
Penerapan sistem antrian model M/M/S dan analisis kepuasan nasabah pada Bank BRI KCP Batutulis Bogor
(2014)
Queuing is a problem often faced by customers at a bank. The use of queuing models can assist bank management in designing queuing systems. The purpose of this study is to analyze the performance of a queuing system and ...
Pengaruh Social Media Marketing terhadap Brand Loyalty dan Keputusan Pembelian Popolo Coffee Bogor
(IPB University, 2020)
Pengguna media sosial di Indonesia yang terus meningkat dimanfaatkan oleh pelaku usaha bidang makanan dan minuman khususnya kafe untuk menerapkan social media marketing. Perusahaan berupaya meningkatkan promosi melalui ...
Pengaruh Personality Traits, Self Congruity, Perceived Value, dan Consumer Involvement terhadap Customer Satisfaction dan Brand Loyalty: Analisis Empiris pada Konsumen Janji Jiwa Coffee di Jabodetabek
(IPB University, 2022-01)
Konsumsi kopi di Indonesia yang meningkat membuat bisnis coffee shop
menjadi semakin potensial. Tingkat persaingan yang tinggi membutuhkan strategi coffee shop untuk memahami kebutuhan konsumen. Janji Jiwa Coffee menjadi ...
Pengaruh Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty terhadap Purchase Intention Produk Skincare
(IPB University, 2022)
Percepatan ekspansi pasar di industri perawatan kulit (skincare) membuat pemasar dihadapkan dengan salah satu kondisi bagaimana mendorong minat beli konsumen untuk meningkatkan penjualan produk perawatan kulit (skincare). ...