Evaluasi Layanan Transaksi Pelanggan Berbasis QFD (Quality Function Deployment) (Studi Kasus PT. Mitra Nasional Kualitas Jakarta)

Abstract

Facing the problem of market condition and competition shifting, lack of sufficient information about customers’ needs and firm competencies are challenges to business organizations. Customers have requirements that they do not reveal and causing the firm’s failure of meeting the customers’ satisfaction. Therefore, firms need to manage their relationship toward customers, so as to gain a better customer insight by implementing the Customer Relationship Management approach. This research is aiming at evaluating service quality to meet customers’ satisfaction and planning an improvement for service quality based on customers’ judgment at Mitra Nasional Kualitas Jakarta, Ltd using Quality Function Deployment concept. This becomes important due to the customer churning that occurs in Mitra Nasional Kualitas Jakarta, Ltd. The voice of customers is identified using questionnaire and translated into service requirements by building a House of Quality matrix to solve the problem. In the end, evaluation results show that these service attributes: suitableness of limit order and special discount for loyal customers got improvement proportion point as 1.7 and indicate these service attribute have not met the customers’ satisfaction yet. The service recovery can be done by improving the quality of staffs’ service attitude, performance of office staff and distribution staff and goodness of information flow as well.