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Issue Date
Title
Author(s)
2023-08-22
Pengaruh Electronic Word of Mouth, Perceived Quality, dan Brand Image terhadap Keputusan Pembelian Smartphone
Retnaningsih
;
Suhendi
;
Pramana, Trirakha
2024
Analisis Faktor-Faktor yang Memengaruhi Niat Beli Ulang Album NCT Dream (Studi Kasus Itsminionskr)
Jahroh, Siti
;
Kamilah, Khairiyah
;
Suherni
2024
Pengaruh Social Media Marketing terhadap Keputusan Pembelian melalui Brand Image dan Brand Trust pada Larutan Penyegar Cap Badak
Nurhayati, Popong
;
Yuliati, Lilik Noor
;
Krisnandiva, Radya Ayu
2024
Faktor-Faktor yang Memengaruhi Minat Beli Kosmetik Berlabel Halal pada Generasi Y dan Z di Kota Makassar
Dewi, Febriantina
;
Suhendi
;
Shofa, Inayah
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Author
1
Krisnandiva, Radya Ayu
1
Pramana, Trirakha
1
Shofa, Inayah
1
Suherni
Subject
2
SEM-PLS
1
brand trust
1
consumer satisfaction
1
electronic word of mouth
1
EWOM
1
k-pop album
1
Keputusan pembelian
1
keputusan pembelian
1
kosmetik halal
1
minat beli
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Date issued
3
2024
1
2023
Has File(s)
2
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