Chocobo: coklat isi kacang bogor vigna subtarrenea kolaborasi unik coklat dan kacang bogor dalam kemasan praktis menarik upaya komersialisasi komoditi daerah lokal berbentuk souvenir

Abstract

Chocolate is one of the foods that are popular and be fancied by the children and adults. Not only in the form of bars, different kinds of chocolate-based foods with varied content on the market such as cakes, biscuits, sweets, ice cream and so on. Chocolate also has many health benefits in addition to the negative effects that can lead to obesity. Nuts Bogor, Vigna Subtarrenea is a type of pea beans that can be used as an alternative to stuffing chocolate. Nuts Bogor is one commodity that has not been popular and rarely commercialized particularly in the form of processed products innovative, but the availability of a large enough beans Bogor. On the other hand, the city of Bogor is a city of tourism so that this condition is a potential business opportunity. Chocobo is an innovative product that utilizes the potential of cocoa beans bogor abundant. This product is packaged in a souvenir given words of inspiration and motivation in Sundanese and English so as to provide added value for this product. Thus, it can be a Chocobo product and unique souvenirs Bogor City has a bright prospect in the future and can be a forum to introduce peanut bogor. This activity is carried out for five months with an estimated cost of Rp 9.6485 million. Currently exist Chocobo products in the form of bars (Chocobo Classic) and Cand Chocobo, while Fresh Chocobo no because it is less effective for sales. Chocobo Classic comes in two sizes, the size of 65 grams and 100 grams so that consumers can choose according to their individual tastes. Nuts are used in the form of nuts bogor already prepared and ready for consumption because it is more efficient and palatable than the process itself of Bogor beans are still raw. Chocobo marketing activities are still carried out in which the target is college students and professors.