“Tigor-tan” tiwul goreng instant sebagai alternatif sumber karbohidrat dalam rangka diversifiksi pangan dan media peningkatan kesejahteraan petani singkong di dramaga kabupaten bogor

Abstract

As the mobilization of modern age, people is better to choose an instant product. By that mean, Tigor-Tan is attend with inovation to answer any chalenges about instant product. Tigor-Tan showing a concept of traditional food product where the inovation of this concept would chalenge any others of modern food product. Tigor-Tan is one of enterpreneurship concept which moving in artificial food engineering. Tigor-Tan is a substitution food which can substitute rice as the main course of Indonesian meal. Tigor-Tan has a purpose and vision to relize solution of food crisis in Indonesia. Dry Tiwul is serve with sauce and seasoning. To serve this meal fall within easy process because to serve this meal is just poor it with hot water. Marketing strategy of Tigor-Tan is conclude of all market target and price of Tigor-Tan and that mean Tigor-Tan is prepared well on strategy side.